Responsibilities:

• Identify opportunities in SEM efficiency and growth in core areas such as site infrastructure, keyword selection; increase revenue, traffic, leads, and users
• Assist in planning, executing and optimizing online channels to maximize ROI of SEM
• Coordinate with designers and tech team in the production of online marketing materials
• Recommend changes to website architecture, layouts, content and other factors to improve positions for target keywords

Requirements:

• Understanding of search engine algorithms and ranking methods
• Specialized in SEM with 2 years+ relevant experiences
• Experience with SEM industry programs, such as Google Analytics or Adobe Analytics are advantages
• Excellent written and verbal communication skills
• Comfortable analyzing high volumes of data on a daily basis
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus