Responsibilities: 

• Implement strategic online marketing campaigns to build brand awareness, drive conversion and engagement 
• Manage social media platforms (Facebook, Instagram, WeChat) and implement social campaigns with engagement content 
• Create, manage, and optimize paid digital advertising campaigns, including search engine marketing (SEM), display, and social media advertising campaigns, to meet specific marketing objectives
• Analyze and report digital marketing and social media campaign performance by using various analytics tools, such as Google Analytics 4, Facebook Business Suits, etc. to identify trends, evaluate ROI, and recommend optimizations.
• Stay up-to-date with the latest digital marketing trends, emerging social media platforms, and industry best practices to drive innovation and enhance campaign effectiveness

Requirements

• Bachelor’s degree in marketing, digital, business or related fields
• 7 - 10 years’ related working experience in digital marketing, in house or agency. in digital marketing
• Excellent written and verbal communication skills, with the ability to create compelling content tailored to different platforms and audiences
• Strong analytic skills, and the ability to interpret data to drive insights and optimizations Excellent presentation and interpersonal skills for effective communication with all levels of staff
• Strong campaign planning and project management skills, with good attention to details
• Proven results/ ROI in executing digital marketing campaigns
• Proficiency in using digital marketing tools, such as Google Analytics 4, Google Ads, Facebook Ads Manager, and social media management platforms
• Strong knowledge of performance marketing / digital marketing (SEM, Display, Social etc.) and funnel-base direct marketing practice expected
• Creative thinking and problem-solving abilities to develop innovative marketing strategies and overcome challenges
• Experience managing social media platforms, including China social media platforms such as WeChat, and XiaoHongShu is a plus
• Target driven, self-motivated, with strong sense of ownership and able to work under pressure
• Visionary, proactive, aggressive with good leadership and execution capabilities
• Experience in leading a team is a must