Highlights: 

• 8+ yrs Experienced in Trade Marketing & FMCG industry 
• Strong in Trade Marketing Planning & Deriving Insights from Data
• Strong Project Management & Budget Management Experience

Job Summary: 

Build shopper marketing strategy across key accounts and open trade channels for Friso brands;  Analyse shopper & customer data to provide insights on latest category trends & propose actions.

Job Description:

Work Location: Grand Century Place, Mong Kok East

What You'll Be Doing:

• Build shopper marketing strategy (including distribution, price, promotion and merchandizing) across key accounts and open trade channels for our brands. Identify opportunities and overcome challenges to deliver business targets.
• Lead the planning of instore visibility, price and promotion according to brand and channel strategies and execute with excellence. 
• Collaborate and lead the alignment with stakeholders, including sales, marketing and finance, to support planning and execution of plans and programs.
• Analyse shopper and customer data, including NielsenIQ market share, market research and market information, to provide insights on latest category trends and propose actions.
• Track and evaluate plans against objectives, KPIs and efficiency including ROI.
• Closely monitor and evaluate market share performance of responsible brands and adjust plans accordingly with the aim to deliver business targets.
• Manage budget as assigned to ensure spending efficiency to deliver targets.

What We Are Looking For

• Minimum of 8 years of experience in trade marketing, preferably in FMCG/ Infant Milk Formula sector
• Candidate with less experience will be considered as Shopper Marketing Manager 
• Demonstrated experience in developing, implementing and evaluating trade marketing plans and delivered/ overachieved targets.
• Proven ability in deriving insights from data (including market share data)
• Budget management experience.
• Strategic thinking and strong analytical skills, with interest in analysing data and trends and curiosity in understanding the business.
• Strong stakeholder management skills
• Strong project management and presentation skills 
• Good interpersonal and communication skills to collaborate with cross functional teams
• Strong resilience; able to work under pressure.
• Independent and accountable 
• Agile; able to quickly react to changing environments.
• Fluent in Cantonese and English.

What's In It For You

At FrieslandCampina, we offer competitive financial compensation, including various compensation plans, solid benefits package and flexi work arrangement.

• Double Pay
• Discretionary Performance Bonus
• 5-Day Work Week
• Flexi Work From Home
• Early Off Friday 
• Personal Leave
• Birthday Leave
• Enhanced Maternity Leave
• Enhanced Paternity Leave
• Staff Benefits
• Employer MPF Voluntary Contribution
   

About FrieslandCampina (Hong Kong) Limited

It is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong.  Today, FrieslandCampina is one of the world’s largest dairy companies. Every day, Royal FrieslandCampina provide millions of consumers all over the world with valuable nutrition from milk.

In Hong Kong, our key consumer products are Infant Milk and Ready to Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and long heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau as well as Taiwan from our base in Hong Kong.

Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight-forward and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together.

To learn more job opportunity in FrieslandCampina, please log in https://www.careers.frieslandcampina.com/