PRIMARY RESPONSIBILITIES:

1. Supervising Digital Platforms and Strategy: Manage and enhance digital platforms and social media channels, and oversee the social media strategy for a consistent brand image and increased brand exposure.
2. Executing Digital Marketing and PR: Plan and implement digital marketing strategies (SEO, SEM, social media), develop and distribute PR materials, and execute PR events and campaigns.
3. Market Research and Analysis: Conduct market research, identify trends, evaluate competitor data, and use insights to inform marketing strategies.
4. Collaboration and Partnerships: Work with internal teams and external partners to implement marketing operations and achieve objectives.
5. Operational Supervision and Budget Management: Supervise digital marketing operations, manage the marketing budget, and ensure resources are allocated properly.
6. Performance Analysis and Support: Compile performance reports and assist with various marketing tasks and projects as needed.
    

KEY RESPONSIBILITIES:

• Assist in managing and strengthening all owned digital platforms with consumer touch-points including social media platforms including Facebook, Instagram, WeChat and Xiaohongshu as well as company website for maintaining brand image. 
• Supervise the social media strategy across the Kowloon Dairy corporate 
    family, including Headquarter in HK and subsidiaries in mainland China. 
• Initiate, plan, and oversee digital marketing strategies and activities including SEO, SEM and social media marketing to deliver business objectives.
• Review new technologies and keep the company at the forefront of 
    development in digital marketing.
• Supervise the organization and execution of PR events and campaigns.
• Assist in managing the assigned budget to ensure it is allocated appropriately.
• Compile regular monitoring and tracking reports to analyze digital platform performance and assist in other marketing-related tasks and projects as assigned from time to time.

• REQUIREMENTS:
  Bachelor’s Degree in Marketing, Multimedia, E-commerce, Communications or related disciplines.
• At least 5 years’ experience in digital marketing including e-commerce, website management, SEM & SEO, social media, content marketing, web analytics tools and reporting, a good mix of agency and client side experience is preferred.
• Competence and experience with content management systems.
• Creative and strong quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into online marketing initiatives.
• Excellent communication, presentation and interpersonal skills.
• Detailed-minded and self-motivated with strong sense of accountability, able to work independently and under pressure.
• Proficient in Microsoft Word, Excel, PowerPoint, and Adobe Photoshop & Illustrator.
• Excellent command of spoken and written English, Cantonese and Mandarin.

We offer attractive remunerations and excellent career development opportunity. Interested parties please apply with your full resume, current & expected salaries to HR department.

All personal data received will be used for recruitment related purpose.