Marketing Manager
ViuTV
- Company Industries:Others
Job Information
- Post Date:2024-08-06
- Location:Kowloon Bay
- Employment Type:Contract/Temp
- Others:Develop and execute marketing strategies
Manage advertising campaigns
Conduct market research, analyze consumer trends - Job Function:Brand Management
Job Description
We are thrilled to announce an exciting opportunity for a talented individual to join ViuTV as a Marketing Manager. You will play a crucial role in driving the success of our marketing initiatives and campaigns.
Your New Role:
- Develop and execute comprehensive marketing strategies to promote ViuTV's brand and programming
- Collaborate with internal and external teams, including agencies, PR, program, and sales, to align marketing efforts and maximize impact
- Conduct market research, analyze consumer trends, and identify opportunities for audience growth
- Manage advertising campaigns, both traditional and digital, to optimize reach and engagement.
- Monitor and evaluate marketing performance, making data-driven decisions to enhance effectiveness and ROI
- Stay updated with industry trends and innovations, continuously seeking innovative marketing approaches
What makes you succeed:
- University graduate in Marketing, Communications or related disciplines
- Minimum 5 years’ experience from Advertising / Marketing / Digital
- A proven track record of success in marketing roles, preferably within the television, media or entertainment industry
- Strong leadership skills, with the ability to inspire and motivate a team towards achieving marketing objectives
- Strategic thinking and a creative mindset, capable of developing compelling marketing campaigns
- Excellent communication and interpersonal skills, enabling effective collaboration with internal and external stakeholders
- Proficiency in market research, data analysis, and the ability to derive actionable insights
- Familiarity with digital marketing platforms and tools, with a keen eye for emerging trends
- A passion for television and entertainment, coupled with a deep understanding of audience preferences
- A results-driven mindset, with a focus on achieving measurable goals and KPIs
Want to be one of us?
We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please click Apply or send your resume to [email protected], stating your present and expected salary.
For more information on other job opportunities of PCCW, please visit our website at http://www.pccw.com/Careers/Job+Opportunities+%26+Application/Current+Opportunities?language=en_US
PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer’s privacy statement (www.pccw.com/privacy-statement/index.page), a copy of which will be provided immediately upon request.
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