Senior Marketing Executive (Broadband & Home service, Acquisition, Go-to-Market)
HKT Consumer Business Group
- Company Industries:Others
Job Information
- Post Date:2024-08-05
- Location:Quarry Bay
- Employment Type:Full time
- Others:Formulate and execute marketing strategies to drive sales growth
Identify strategic business partnerships and support sales t - Job Function:Marketing Assistants Coordinators
Job Description
About HKT Consumer Business Group
A member of HKT, the market's only quadruple-play experience provider, the Consumer Business Group offers an array of telecommunications and smart living products and services. Adopting a customer-centric approach, we devise one-stop solutions that meet our users' connectivity, communication, entertainment and education needs. By leveraging the synergy among our businesses as well as advanced technologies such as artificial intelligence and robotics, we boost operational efficiency while enriching the customer experience through continued innovation.
HKT's Consumer Business Group encompasses multiple brands, including 1O1O, csl, NETVIGATOR, Now TV, HKT Home Phone, HKT Premier, HKT education, Smart Charge and more.
Job description:
Your role:
- Initiate and implement a vast of marketing campaigns for customer acquisition to grow sales revenue
- Identify and develop strategic partnerships with potential business partners
- Support sales team in attaining sales goals through development and implementation of strategic marketing/communications programs
- Assist in establishing and monitoring key performance metrics to gauge marketing performance
- Prepare monthly marketing analysis for insightful, fact-based decisions and reporting
- Maintain the marketing budget to maximize business results
- Work closely with all internal departments and external suppliers involved in the sales and marketing of the product
- Research consumer behavior to identify industry trends and adjust brand marketing
- Work with other functional teams to develop creative and compelling marketing material that is consistent with brand vision
- Coach and manage the activities of the subordinates
To succeed in this role:
- Bachelor's degree in Business Administration, Marketing or equivalent disciplines
- 2 years of working experience in consumer marketing / technology / telecom industry
- Solid experience in implementing end to end acquisition program, developing marketing plans and campaigns
- Good understanding in business operations
- Strong project management, multitasking, presentation and interpersonal skills
- Attentive to details, results-oriented and able to handle multiple projects simultaneously
- Candidates with less experience will be considered as Marketing Executive
HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's privacy statement (http://www.hkt.com/privacy-statement), a copy of which will be provided immediately upon request.
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