Responsibilities

• Formulate crisis and issue management strategies, develop guidelines, conduct media training and handle potential issues/crises
• Monitor media sentiment and work with stakeholders to develop response plan. 
• Cultivate strong relationships with key stakeholders (e.g. media, government, policymakers, NGOs, community leaders, influencers and colleagues) to facilitate branding and consistency of messaging.
• Develop strong copy and translate communications materials including social media content, press releases, by-line articles, media statements, Q&A and briefing documents for spokespeople
• Manage public affairs enquiries and activities include media tours and other stakeholder engagement events
• Develop corporate key messages and story angles
• Plan and manage department processes and practices to ensure that strategies and plans are aligned with business objectives
• Monitor and manage department budget and expenses
• Copy-write, translate, edit and proof-read all corporate collateral and PR materials including but not limited to press releases, newsletters, speeches
• Setup and monitor media coverage tracking structure for the Group and all markets
• Develop and maintain a regional media and KOL contact list
• Conduct media pitching and handle media interviews
• Manage weekly/monthly PR updates for Management Team and across organization

Requirements

• Bachelor degree or above in Communications, Journalism, Public Relations, Marketing or related disciplines
• Expertise in formulation and communications, media strategies and measures.
• Solid track record of managing effective PR, both traditional and digital, and content-driven campaigns
• Experienced in business, lifestyle and fashion media communication. Experience in both agency and corporate/brand side will be an advantage
• Minimum of 5 years of experience in branding and communications leadership roles
• Extensive corporate communications experience required
• Experience in media, journalism or newsgathering
• Relationship management and influencing skills
• Commercial-curious about the business and actively influences and contributes to discussions
• Team-oriented working skills
• Proficient in MS Word, Excel and PowerPoint- Knowledge on Photoshop, Indesign and other design software would be an advantage