Key Responsibilities:

• Plan, develop and implement comprehensive digital marketing strategies to enhance brand recognition, drive omni-channel traffic, customer engagement and achieve business goals in Hong Kong and mainland China.
• Execute content marketing and go-to-market campaigns for multiple brands, aligned with product and event calendars, to reach target audiences and drive sales conversion.
• Optimize digital marketing campaigns across various channels, including brand websites, eShop, social media, search engines, display advertising and so on
• Oversee and manage brand websites, eShop, and website development roadmap, ensuring consistent and engaging content to enrich the customer journey.
• Develop CRM automation tools and formulate strategies for customer segmentation, acquisition, and retention.
• Collaborate with internal cross-functional teams and agency partners to execute holistic marketing activations with schedule management and develop wide range of digital materials to meet marketing KPIs.
• Utilize analytical tools to monitor and evaluate the brand presence and sales performance for ongoing optimization opportunities and solutions.

Qualifications:

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 3+ years of experience in digital marketing and/or e-commerce, preferably in the retail or luxury industry.
• Proven track record of successful digital marketing and/or content marketing campaigns.
• Familiarity with UX/UI design, website & e-commerce development, and international and Chinese digital platforms (e.g., Facebook, Instagram, YouTube, Forums, WeChat, Xiaohongshu, SEM & SEO).
• Knowledge of Shopify, Adobe Creative Suite, and Canva is a plus.
• Experience in photo and video shooting is an advantage.
• Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders.
• Detail-oriented with exceptional organizational and problem-solving skills, capable of managing multiple projects simultaneously.
• Proficiency in both English and Chinese (Cantonese and Mandarin).
• Candidate will less experience will be considered as Officer, Digital Marketing.

Please send your resume with current & expected salary and the date of available via the system or send it to the Human Resources Department of Parsons Music Limited at 8/F, Railway Plaza, No. 39 Chatham Road South, Tsimshatsui, Kowloon, Hong Kong.

(Data collected will be used for recruitment purpose only.)