Here at EAST Hong Kong, we don't do ordinary things. We thrive on the different and the exciting, and yes perhaps a little quirky and without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Everyday is a fresh page in our collective story.

Ready to join us at EAST Hong Kong?

Located in the neighbourhood of Taikoo Shing, a perfect mix of laidback bustle on Hong Kong Island's east side, EAST Hong Kong is surrounded by multinational businesses, creative companies and a community teeming with energy. From our sunlit guests rooms and breezy pool deck to the lively buzz of Domain and the iconic views at Sugar, you’ll find a warm welcome at EAST.

EAST Residences

Looking for a longer stay or a home-away-from-home? See things in a new light at EAST Residences, our business and leisure accommodations offering the best of contemporary living in the heart of cosmopolitan Taikoo Place, Quarry Bay. Make yourself at home in thoughtfully designed spaces that are warm, inviting and suited to families of all sizes.

MR & MRS FOX, the neighbourhood restaurant on the ground floor, offers a variety of surprises to feed guests’ senses from tantalising European delicacies and hand-crafted cocktails, to scintillating artworks by young artists, to a lush plant-filled environment to gather in. MR & MRS FOX’s three floors each deliver a different experience, giving guests a warm neighbourhood environment in which to kick back, dig in or chill out. The space is also perfect for special occasions, as well as private and corporate events.

Job Overview

This role leads the hotel's marketing efforts, from developing strategies to driving brand and communication related initiatives. We play a crucial role in shaping our hotel's brand image, creating awareness and driving revenue growth. Those who are creative and open-minded, have a deep understanding of market dynamics and consumer behaviours will enjoy the role.

Key Responsibilities

Welcome to the core of what being a Director of Marketing & Communications is all about!

Here's the quick lowdown on what you'll do day-to-day:

• Be responsible for the planning, direction, control, and coordination of all marketing and communication activities of the hotel, ultimately to maximise the hotel’s positioning, positive publicity and revenue generating capability 
• Bring a strategic and market-savvy mindset to lead the yearly marketing and promotional plan, including PR, digital media planning, and working with the sales team to drive direct business via digital, social media and below-the-line campaigns
• Introduce and develop partnership opportunities with brands, companies, and nonprofits that add commercial and/or reputational value to the hotel, in particular with luxury lifestyle and luxury retail brands
• Formulate and implement the hotel’s public relations strategies including maintaining excellent relationships with local and international media (travel media, leisure & lifestyle, trade, food, business), managing 3rd party agencies, promote good publicity and counteract bad exposure
• Support the roll out of brand marketing initiatives, brand public relations, events and communications initiatives in the Hotel
• Manage the marketing team and provide guidance and support to team members
• Devise, monitor and control the annual marketing and communications budget

Requirements

Here's exactly what you need to excel in this role:

The Non-Negotiables (Must-Haves):

• Minimum 10 years of experience in the marketing, public relations or related professional area with at least 5 years of managerial experience
• Degree or above in public relations, hospitality management, journalism, language, sales and marketing or related disciplines
• Strong leadership, proactive and determined with excellent interpersonal and communications skills

The Cherries on Top (Nice-to-Haves):

• Experience managing multiple direct reports with different skill sets, strengths and talents, and of managing PR agencies
• Good knowledge in e-commerce and digital marketing

We've kept it short and sweet – just the essentials you'll need.

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.

1. Adaptable Thinkers: You’re not just open to change; you thrive on it. The dynamic nature of our environment energizes you.

2. Feedback Enthusiasts: You value open communication and aren’t afraid to give or receive feedback to help us all grow together.

3. Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

Pause for a second before you hit 'apply.' Do these values align with your own? Is this the team you've been wanting to join? If your answer is a clear 'YES,' we're excited to get to know you better.

Benefits

For Every Member of Our Family:

• Experience our 4.5-day work week, an extra half day each week for you to look after yourself, be healthy and be happy!
• Speak up & put your own ideas into actions. Think differently!
• Enjoy an appreciative & supportive culture that allows you to be your best self.
• Be welcomed for the stylish you, if you got accessories, hair dyes or tattoos!
• Enjoy an annual, paid Well-being Leave, a day for you to look after yourself, be healthy and be happy!

We offer attractive benefits and excellent career development opportunities to our team members.

Want to be one of us? Please send us your CV.

Applicants who do not hear from us within six weeks of application should consider their applications unsuccessful. Information collected will be used for employment purpose only.

Swire Properties Hotel Management Limited