What you'll do

Be the subject matter expert of Klook CRM stack comprising third party marketing automation & segmentation tools and multiple in-house solutions

Support the team in designing and implementing lifecycle campaigns to grow and nurture customers

Monitor, analyse and optimise CRM performance, By working with analytics, supply and local functions to dig out insights for driving performance uplift globally

Drive A/B testing and workout the experiment framework to improve the channel efficiency together with domestic task forces and E-Commerce operations

Set-up regular dashboards and reporting to visualise channel performance and to identify potential issues

Explore new channel to improve customer engagement level

What you'll need

Minimum of 2 years' relevant experience in Marketing, preferably Loyalty Marketing

Hands-on experience in marketing cloud / marketing automation tools, including but not limited to Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable or MoEngage

Be curious with data, able to understand customer journeys and take respective actions to optimise overall experience/performance. Understanding of Google Analytics and SQL is an advantage

Logical and analytical mindset to implement workflow, data rules and audience logic

Basic understanding of HTML and CSS is a plus

A highly motivated, dynamic and innovative team player with excellent interpersonal, communications, organisational and problem-solving skills

Fluency in both written and spoken English, Chinese is a plus