Oue client is looking for a dynamic and experienced Senior Manager to lead our Off-Trade, focusing on the wine and spirits industry. As a Senior Manager, you will be responsible for driving sales growth, building strong relationships, and creating strategic partnerships with off-trade retailers and corporate clients. Your expertise in the wine and spirits industry, combined with your sales acumen, will be instrumental in achieving revenue targets and expanding our market presence.

Responsibilities:

• Develop and implement a comprehensive sales strategy for the off-trade channel, including retailers, supermarkets, and online platforms, to maximize sales and market share of wine and spirits products.
• Identify and pursue new business opportunities with off-trade retailers and corporate clients, establishing long-term partnerships and securing new accounts.
• Build and maintain strong relationships with key decision-makers and stakeholders in the off-trade and corporate sectors, including category managers, buyers, and procurement teams.
• Lead the negotiation of pricing, terms, and contracts with off-trade and corporate customers, ensuring profitability and alignment with company objectives.
• Collaborate with marketing teams to develop sales campaigns, promotions, and product launches that drive brand awareness and increase sales volumes.
• Monitor market trends, competitor activities, and consumer insights to identify opportunities for business growth and adjust sales strategies accordingly.
• Provide accurate sales forecasts, market intelligence, and regular performance reports to senior management, highlighting key achievements, challenges, and recommended actions.
• Manage a team of sales professionals, providing coaching, training, and performance evaluations to drive individual and team success.
• Work closely with internal stakeholders, including supply chain, finance, and marketing, to ensure seamless execution of sales strategies and meet customer requirements.
• Stay up-to-date with industry regulations and compliance standards related to the sale and distribution of alcoholic beverages.

Qualifications:

• Bachelor's degree in business, marketing, or a related field. MBA or relevant postgraduate qualification is a plus.
• 5+ years of experience in sales and business development, preferably in the wine and spirits industry, with a focus on off-trade and corporate sales.
• Strong network and relationships within the off-trade retail sector, including supermarkets, liquor stores, and online platforms.
• Proven track record of achieving sales targets and driving revenue growth in a competitive market.
• Excellent negotiation, communication, and presentation skills, with the ability to influence and build relationships at various levels.
• In-depth knowledge of the wine and spirits industry, including product categories, market trends, and distribution channels.
• Strategic mindset with the ability to analyze market data, identify opportunities, and develop effective sales strategies.
• Strong leadership and team management skills, with the ability to motivate and inspire a sales team towards achieving targets.
• Proficient in using CRM software and other sales management tools to track performance and manage customer relationships.
• Ability to travel as required to meet with clients, attend industry events, and visit off-trade retail locations.

Our client offers competitive compensation and benefits, as well as a dynamic and fast-paced work environment. If you are looking for a challenging and rewarding career opportunity, apply to this exciting position by sharing your resume (in word format) with Dicky Cheung ([email protected]).

For a comprehensive list of current opportunities, please visit www.connectgroup.com.

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