Senior Marketing Executive (Product Marketing) – Beauty Brands 

Job Summary:

The Senior Marketing Executive is responsible for developing and executing targeted marketing strategies to drive brand visibility, product sales, and customer engagement in the retail channels. This role requires a deep understanding of the beauty retail landscape, consumer trends, and product marketing best practices to create impactful campaigns that align with the brand's overall marketing objectives.

Key Responsibilities:

• Conduct market research and competitor analysis to identify opportunities for retail and product marketing initiatives
• Design and implement retail-specific marketing campaigns to drive product awareness
• Manage the development of compelling in-store visual merchandising and point-of-sale materials to enhance brand presence and product visibility
• Analyze sales data, customer insights, and campaign performance metrics to continually optimize marketing strategies and maximize return on investment
• Collaborate with the sales team to align trade marketing activities and ensure effective channel-specific execution
• Manage the retail and product marketing budget, ensuring efficient utilization of resources and alignment with business objectives
• Stay updated on industry trends, customer preferences, and competitive landscape to identify emerging opportunities and innovations

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 5 years of experience in retail and product marketing, preferably within the beauty or consumer goods industry
• Excellent understanding of the beauty retail landscape, including key channels, customer behaviors, and competitive dynamics
• Strong analytical skills to interpret data, derive insights, and make data-driven decisions
• Creative and strategic mindset to develop innovative marketing concepts and campaigns
• Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners
• Fluent in English & Chinese

Application Method:

If you are interested in this job, feel free to apply here or email [email protected] with your updated CV. All information collected will be kept confidentially and be used for recruitment purposes ONLY. 

PERSOLKELLY Hong Kong Limited: Employment Agency Licence No. 75536 PERSOL Hong Kong: Employment Agency Licence No. 75503