Job Highlights:

• 3-5 years of experience in account servicing role with Digital Agency or 4As is preferred
• Leading a diverse range of online and offline marketing initiatives
• Engage in the planning and execution of various digital marketing campaigns 

Key Responsibilities:

• Engage in the planning and execution of various digital marketing campaigns to enhance brand awareness and sales growth.
• Account servicing, project management and resources allocation
• Develop and manage both Paid and Organic social calendar to work on social media posting and advertising execution.
• Establish Social Media marketing advertising budget. Work within the budget and revise the planned expenditure regularly to maximize the results.
• Monitor traffic and marketing KPI and maximize ROI across different social channels including but not limited to Social Ad Platform,Instagram, Facebook, LinkedIn, YouTube, Xiao Hong Shu, bilibili and TikTok channels
• Study the local market and the competitors to give insight on new and effective social media strategies to boost conversion.
• Work closely with the internal team to drive new product launches, brand relationships and other digital communications.
• In charge of weekly / monthly / quarterly sales and profit reporting, as well as marketing KPI goals and generating actionable insights for Management

Requirements:

• 3-5 years of experience in account servicing role with Digital Agency / 4As / Performance Agency / Media Agency / CRM Agency is preferred and less experience will be considered as Digital Marketing Manager
• Provide proven track record of developing and implementing successful marketing strategies.
• Demonstration experience leading and managing SEO/ SEM, marketing database, email, social media and display/ advertising campaigns
• Familiarity with marketing tools such as GA4 (Google Analytics), PowerBI, social listening platforms, email marketing platforms, and content management systems (CMS)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Highly creative with experience in identifying target audiences
• Sharing up-to-date with the latest trends best practices with local markets to ensure consistency in digital executions and customer experience across the region
• Strong analytical skills and data-driven thinking