Responsibilities:

• Lead the development and execution of channel strategies, encompassing the entire cycle from budgeting to revenue generation.
• Experienced with Direct Sales business nature.
• Drive business expansion and establish a strong presence in the market, particularly in the areas of E-commerce/Digital marketing or modern trade (including supermarket, beauty shop/drug store).
• Develop a deep understanding of healthcare/nutrition products, and effectively communicate their value proposition to customers.
• Embrace ambiguity and proactively adapt strategies to changing market dynamics, ensuring agility and competitiveness.
• Provide strong leadership and guidance to the team, fostering a collaborative and high-performance culture.
• Build and maintain relationships with key stakeholders, including partners, suppliers, and distributors.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and make informed business decisions.

Qualifications:

• Proven experience in either E-commerce/Digital marketing or modern trade, with a successful track record in business expansion.
• Solid understanding of healthcare/nutrition products, with FMCG experience being a plus.
• Demonstrated ability to navigate ambiguity, adapt to changing circumstances, and make effective decisions.
• Strong leadership skills and the ability to influence and inspire a team.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders.
• Analytical mindset with the capability to analyze market trends, competitor activities, and consumer insights.
• Bachelor's degree in a relevant field; additional certifications or advanced degrees are a plus.