Digital Advertising Specialist

Water Oasis Co Ltd

Post Date：2024-09-25
Location：Causeway Bay
Employment Type：Full time
Others：Hands-on experience in SEM & SEO and GA
latest social digital trend, performance marketin
Job Function：Digital Search Marketing
Benefits：Double Pay & good benefits

Key Responsibilities

Develop marketing strategy on digital platforms, include but not limit to social media, SEM, SEO, PPC and syndication platforms
Implement marketing activities by data analysis to nurture customer engagement, increase conversion, website traffics and brand awareness
Monitor audience traffic/ respond on key metric measurement tools
Optimize media buying efficiency and performance marketing
Provide accurate and insightful reports to represent important metrics and findings
Work closely with internal & external parties to support the media campaign roll out and execution
Responsible for social media channels and strategic media plan to maximize digital share of voice & engagement
Analyze media investment and ROI, recommend KPI and room for optimization
Optimize marketing campaign, keywords search and online performance with analysis reports
Monitor and stay on top of market trends and make recommendations to management

Key Requirements

Bachelor’s degree in Marketing, Business Analytics, Information Technology or related discipline
Minimum 5 years related digital marketing experience
Hands-on experience in SEM & SEO and Google Analytics 360 Suite (Analytics & Tag Manager), Facebook business manager/ad manager, facebook pixels and event tracking, Google display ads, etc, from track setting, ad placement, data analytic, optimization and reporting
Digital-savvy and knowledgeable on the latest social and digital trends
Analytical and sensitive to numbers
Ability to measure and monitor performance of marketing campaigns, and assess against ROI and KPIs;
Strong analytical and logical sense
Team player with good communication skills

(All information received will be kept in strict confidence and only for employment-related purposes)

Water Oasis Co Ltd

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