Principal Responsibilities

• Develop effective programme strategies and mechanics to drive card growth for different customer groups/segments via different channels
• Independently manage and ensure smooth programme implementation
• Drive digital acquisition for card
• Conduct market/portfolio analysis and segmentation study for acquisition and growth programme
• Conduct programme evaluation to facilitate learning and continuous improvements
• Manage budget and track expenses in accordance with the department’s guidelines
• Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
• Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

Requirements

• University graduate in business studies with a background in marketing is preferred
• A minimum of 8 years’ experience in a marketing role, ideally has worked for a banking/financial institution with involvement or a good understanding of banking products
• Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense
• Hands-on experience in digital acquisition
• Strong communication skills, especially in written Chinese and English a must
• A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
• Experienced in liaising with external business partners and suppliers