Company description:

 

About HKT Consumer Business Group

A member of HKT, the market's only quadruple-play experience provider, the Consumer Business Group offers an array of telecommunications and smart living products and services. Adopting a customer-centric approach, we devise one-stop solutions that meet our users' connectivity, communication, entertainment and education needs. By leveraging the synergy among our businesses as well as advanced technologies such as artificial intelligence and robotics, we boost operational efficiency while enriching the customer experience through continued innovation.

HKT's Consumer Business Group encompasses multiple brands, including 1O1O, csl, NETVIGATOR, Now TV, HKT Home Phone, HKT Premier, HKT education, Smart Charge and more.


Your Role:

• Plan and implement marketing communication campaigns and activities to promote our products and services;
• Collaborate with internal and external parties to create compelling content for various marketing channels, including social media, eDM, website content and advertising materials;
• Work with creative and media agencies to implement digital marketing campaigns including creative development, SEM strategies, programmatic and network buys;
• Drive traffic and acquire users through digital marketing strategies including SEM, Display Networks ads, Programmatic Ads, Paid Social, SEO, etc.  
• To track, analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization;
• To prepare review reports and strategy proposals for presentations to Management levels;
• To research on industry and competitor practices and propose implementation plan to the business;
• To keep up with digital trends, best practices and emerging platforms to improve marketing efficiency. 

To succeed in this role

• Degree holder in Communications, Marketing, Business, or related discipline. 
• 4-5 years of experience in marketing communications, performance marketing, advertising agencies. 
• Data-driven mindset with strong analytical skills, ability to draw insights and determine strategies out of report data. 
• Independent, detailed-oriented and highly organized with strong sense of responsibility, 
• Solid experience in digital advertising operation like Facebook Ad Manager, Google Ads, etc. 
• Experience in leading projects or a small team. 
• Excellent analytic, presentation and communication skills. 
• Good command of both written and spoken English and Chinese.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's privacy statement (http://www.hkt.com/privacy-statement), a copy of which will be provided immediately upon request.