Key objectives:

• Defines & implements local CRM & Trade Marketing strategy.
• Maximizes brand exposure & visibility via best VM at the POS and Boutiques.
• Supports Wholesale & Retail via targeted CRM tactics to drive client acquisition & retention & sell-out.
• Ensures all relevant budgets for POS, PLV & Printed Material, Capex, etc are strictly respected.

1. Customer Relationship Management (approx. 60%):

• Ensures successful planning, execution & follow-up of local CRM strategy for retail & wholesale.
• Defines a detailed CRM action plan for client acquisition, engagement and recovery.
• Handles the client database & runs regular CDB & CMT reports for client intelligence.
• Defines customer segmentation models (RFM, etc.) in line with HQ guidance.
• Supervises NEA Call Centre operation & as such all customer enquiries received by phone & email, etc.
• Develops gifting strategy in coordination with local teams, HQ’s for ideas sharing & volume discount.
• Handles local gift development if required.
• Handles local E-mail marketing with Digital team at HQ.
• Establishes relevant KPI‘s & monitors via a monthly CRM dashboard.

2. Trade Marketing (approx. 40%):

• Ensures successful planning, execution & follow-up of local Trade Marketing strategy for retail & wholesale.
• Defines a detailed Trade Marketing action plan for the POS network.
• Implements & monitors the VM waves in the trade & retail network given HQ guidelines.
• Forecasts, places & monitors annual POS & PLV orders with HQ.
• Monitors stock levels & deliveries & handles the NSI system for NEA.
• Controls POS expansion, planning & follow-up including CAPEX handling for wholesale network.
• Assures POS opening, implementation & ongoing maintenance in terms of Visual Merchandising.
• Regularly runs mystery shopping on all POS to provide detailed reports & follow-up.
• Handles POS related publishing (for price lists, business cards, BTQ stationary, etc.).
• Supervises local production of trade marketing material if required.
• Defines & measures specifics annual KPI’s for VM that support the overall marketing goals.
• Develops & executes a monthly trade marketing dashboard (incl. book of distribution).
• Controls Trade Marketing budgets.

 3. Training & Analysis:

• Assures regular training programs in regards to Trade Marketing for POS staff.
• Assures regular training programs in regards to CRM for POS staff.
• Provides necessary training support material (incl. organization of sessions, execution & set-up).

4. Reports:

• Monthly Trade Marketing dashboard.
• Monthly CRM dashboard.

Job Requirement:

- University degree with minimum 6 years relevant experience in CRM and Marketing
- Detail oriented, strong in figures, strong interpersonal skills and a good team player
- Good command of spoken and written in Cantonese, Mandarin and English
- Strong in computer skills
- Less experience would be considered as Senior Marketing Executive

We offer a very attractive remuneration and benefits package to the right candidate. Interested parties please submit your application with detailed resume and expected salary to recruit.hk-rdu@richemont.com

Information collected with be treated with strict confidence and will only be used for recruitment-related purposes.

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments. The Group's luxury interests encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Baume et Mercier, Chloe, Vacheron Constantin, A. Lange & Söhne, Jaeger-LeCoultre, IWC, Panerai, Roger Dubuis, Dunhill and Montblanc.