Category Manager
Lee Kum Kee (Hong Kong) Foods Ltd
- Company Industries:Food and Beverage
Job Information
- Post Date:2013-08-29
- Career Level:Middle
- Location:Tai Po Area
- Yr(s) of Exp:7 years
- Qualification:Degree
- Salary:Negotiable
- Employment Type:Full Time, Permanent
- Job Function:Marketing - Brand / Product Management Marketing - Marketing Communication
- Benefits:Dental insurance Double pay Five-day work week Free shuttle bus Life insurance
Job Description
Responsibilities:
- Understand category core consumer needs, consumption occasions and purchase motivations, together with competitive strategies and system capabilities to identify core business opportunities and priorities
- Define competitive sets for the category. Monitor core global competitors, identifying priority strategies and activation programs to proactively lead global growth strategies
- Assist Global Marketing Director on the development of short and long term innovation strategies and growth platforms including packaging and new product development to profitably capture consumer unmet needs
- Drive down COGS to improve profitability in liaison with R&D
- Develop global product/category USP with communication strategy that engage and persuade consumers to change their behaviors and / or beliefs to increase brand preference and market share
- Work closely with zone marketing team to leverage global resource and bring best practices to zone
Requirements:
- Degree in business related disciplines, MBA is a plus
- Minimum 7 years category management experience in FMCG with solid NPD experience
- Strong strategic thinking with a CAN DO attitude & strong analytical skills
- Pursues innovation and change with a mindset of continuous improvement
- Strong communication, presentation, reporting writing & interpersonal skills
- Good command of both spoken and written English and Chinese, Mandarin is a plus
We offer personal accident insurance, double pay, discretionary bonus and excellent career prospects to the right candidate. Interested parties please apply with resume including expected salary and contact details to the HUMAN RESOURCES MANAGER, 2-4 Dai Fat Street, Tai Po Industrial Estate, Tai Po, NT or email: HR@LKK.com or contact Ms Kan at 26604826. For more information, please visit our website at www.LKK.com.
The information provided by job applications will be treated in strict confidence and will only be used for recruitment related purposes. Applicants may consider their application unsuccessful if no arrangement for interview is made within three months, and the information supplied by the applicants will be destroyed.
Company Info
Founded in 1888, Lee Kum Kee has transcended over three centuries, it has become a globally renowned multinational enterprise. The Group offers over 200 sauces and condiments to more than 100 countries and regions. Headquartered in Hong Kong, China, Lee Kum Kee has production bases in Xinhui, Huangpu and Jining, China; Kuala Lumpur, Malaysia and Los Angeles, the United States. To ensure high product quality and safety, Lee Kum Kee applies the stringent quality management philosophy to every detail — from procurement of raw materials, research & development, production, sales & marketing to supply chain management.
To cope with our business expansion, we are inviting energetic and high caliber talents to join us:
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