DESCRIPTION

Primary Function and Objectives:

Overall responsible for the success of a brand / brands, which includes issuing monthly proposed forecast, developing promotional materials and marketing programs, organizing product launch activities, developing training materials & conducting product training, organizing academic functions to medical professionals.

Major Roles & Responsibilities:

• Evaluate the practicality and potential of new product and market developments.
• Coordinate the development of marketing strategies, advertising and promotion programs and ensure their execution.
• Analyze market trends and sales potential; issue monthly proposed forecast with suggested action plans to achieve the proposed forecast.
• Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.
• Develop methods of field-test on merchandising programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments.
• Review the performance of existing product sales by territory and customer as appropriate, submit recommendation for change in the marketing plan to remedy the situation.
• Develop promotional materials and marketing programs in accordance with cycle product promotion.
• Organize new product launch and all related activities including clinical trials, seeding programs and detailing cycles.
• Identify new marketing opportunities through routine joint visits with field force. Provide technical/academic information to assist field force on product promotion and handling competition.
• Develop training materials and conduct refresher-training courses to field force.
• Communicate with headquarters with respect to product development.

QUALIFICATION

Skills/Experience Requirements:

• Knowledge of applicable regulations and standards affecting Pharmaceutical Products specifically
• Strong leadership skills with the ability to lead without authority
• Strong communication, presentation and inter-personal skills.
• Strong ability to work collaboratively with internal and external stakeholders
• Experience working with and managing multiple external agencies.
• Must have strong planning and analytical skills
• +5 years of Marketing experience in ethical drug products

Education Requirements:

• Bachelor’s Degree majored in Biological Sciences, Pharmacy, or business related field.

Interested parties, please send your CV to abbvie.hr@abbvie.com

We are a new, global biopharmaceutical company and have approximately 25,000 people around the globe focused on developing advanced therapies that address some of the world’s most complex and serious diseases. We have a lot in common with the people we serve, and we come together every day to discover, create and deliver new ways for people just like us to enjoy good health.   At AbbVie, we have the expertise of a proven pharmaceutical leader and the focus and passion of an entrepreneur and innovator. The result is something rare in health care today – a global biopharmaceutical company that has the ability to discover and advance innovative therapies and meet the health needs of people and societies around the globe.