Responsibilities:

• To assist in the development of digital marketing strategy in a measurable plan and budget
• To initiate and execute mobile marketing campaigns including user acquisition and engagement
• To independently carry out agreed digital campaign in particular mobile marketing programs as assigned by supervisors
• To develop mobile application plan on various mobile platforms such as smart-phone, iPad and other table devices, etc if necessary
• To oversee the development, enhancement and marketing of creative applications on smart-phone, iPad and other tablet devices that help promote Hong Kong as a desirable travel destination or enhance in-town visitor’s travel experience and management of the mobile apps’ product life cycle
• To manage monthly performance targets for various HKTB mobile Applications
• To supervise agencies and in-house production unit to develop and implement agreed marketing initiatives for promoting Hong Kong as a premier travel destination
• To oversee update of mobile content and work with IT for enhancement of mobile-related system in order to ensure an efficient delivery of updated information from various mobile platforms
• To maintain a close business relationship with existing business partners for a continued support to various marketing initiatives
• To extend on partnership network and leverage on partners’ strength to continue to enrich HKTB’s mobile marketing portfolio
• To attend industry conferences to network and develop industry expertise
• To stay current on latest technology and identify new marketing opportunities
• To ensure alignment between mobile marketing strategy and the overall corporate marketing strategy
• To undertake any other duties/special assignments as directed by the Manager

Job Requirements:

• University graduate or equivalent, preferably in digital/interactive communication, e-Marketing, Marketing Communications, Advertising, Tourism or Business Administration
• Minimum of 8 years of experience in marketing field with 3-5 years of experience executing mobile or online marketing campaigns
• Strong background and interest in digital and interactive products, specifically mobile segment
• Demonstrate skills and experience in executing and analyzing mobile marketing campaigns, applications development and maintenance
• Experience with improving current app’s positions on App Store and Google Play and marketing of mobile apps in third party channels
• Strategic thinker and creative marketer
• Good business acumen with excellent execution skills
• Excellent communication and interpersonal skills to be able to coordinate and influence internal and external parties to work toward common goals
• Excellent project management skills
• Must be adaptive to change in order to cope with a fast pace industry and working environment
• A good team player
• Proficiency in both Chinese and English

Interested parties, please send resume with present and expected salary by email to : talent@hktb.com or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong" on or before 25 August 2013. Late applications will not be considered.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.

Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and only for employment-related purpose.

You have a chance to start a career in tourism with the second recruitment for the Tourism Orientation Programme (TOP). Funded by the Government and organised by the Hong Kong Tourism Board (HKTB), this structured programme will provide paid training for a year. It is ideal for candidates who want to enhance their competitiveness in the tourism industry through continuous learning and dedicated workplace attachments. Successful candidates will become Tourism Hosts in the front line of different service organisations to enhance Hong Kong’s international image as a leading tourism destination.