Summary Statement: Reporting to Senior Regional Manager, Product Marketing and Market Development, you will be responsible for providing support to customers within the Asia Pacific region. Your primary responsibility is to understand the end-user needs and wants and translate these into product concepts that drive our product development cycle, also to participate the development of new products through Global Product Management Division

Representative Duties:  

• Takes the lead in the product identification process, participates regular global information exchange on market intelligence, technology trend and market needs, and drives the growth of the responsible product category and maintain expert knowledge on competitive product portolio
• Collaborates with Associates from other Shure Business Units on a regular basis to exchange market intelligence, technology trend and market needs, recommends and defines updates to existing products that will make them more regionally acceptable (Qualify all opportunities)
• Represents Shure Asia Business Unit as the “voice of the customers”, ensure customer requirements are well integrated into the product portfolio
• Manages all aspects of product development, including pricing, demand forecast, product/packaging refresh, specifications review, product deviation, technical/compatibility and compliance issues
• Works with the Marketing Communications team to define & adapts the USPs, Value Proposition as well as Positioning Statement as provided by Global Marketing Integration for new product introduction and adapts the product strategy as defined together with the Channel Marketing team for proper execution, if applicable
• Collaborates with Demand Planning and Supply Operation teams on volume forecasting, supply allocation, and actions related to inventory management
• Steers the objectives, methodology, and timing of research initiatives from Global Market Research that support the New Product Identification Process and other corporate initiatives
• Participates in the Regional Product Launch Process by providing product availability information from Operations Team to regional Channel Marketing and Sales, secure samples for trade exhibitions, and ensuring that regional staffs are properly trained on new products prior to launch
• Works closely with other functional departments to develop education tools and multimedia material, identifies new market segments or niches/opportunities that may lead to product line extensions, or require product modification
• Provides training, presentation and demonstration on product features and benefits to internal Shure Associates, media and business partners such as independent Distribution Centers, as well as end users
• Performs other duties as assigned

Desired Skills and Experience:  

• Bachelor’s degree or above in Marketing or related discipline; qualification in Computer Science, Engineering or Electronics Engineering is considered to be an advantage
• Minimum of 6 years of marketing experience; experience in professional audio or audiovisual industry is desirable; knowledge of basic radio frequency concepts is a plus
• Must be a strategic thinker with the ability to plan from conception to execution
• Detail oriented, disciplined and strong numerical and analytical skills
• Excellent communication and presentation skills with good command of written and spoken English and Chinese. Putonghua preferred.
• Computer Literate – Word, Excel, and PowerPoint, experience with SAP is considered as an advantage
• Willing to travel

We offer a competitive remuneration package to the right candidate. Please send your application with current and expected salary to hr@shure.com.hk

Data collected will be used for recruitment purpose only.

Shure has been dedicated to legendary performance since 1925. Our professional audio products have earned the trust of performers, sound engineers, and music lovers worldwide.  The Shure brand is defined by our ongoing commitment to quality, which shows in every product we make—and every hiring decision. As "One of the Best and Brightest Companies to Work For in the Nation in 2015", Shure is a global company offering a broad spectrum of career opportunities for any area of expertise.  To cope with our business strategies in Asia, we are looking for an enthusiastic individual to join our expanding regional office of Shure Asia Limited: