Platform Manager, Digital Marketing
Omnicom Media Group Greater China Limited - Resolution
- Company Industries:Others
Job Information
- Post Date:2014-07-16
- Career Level:Middle
- Location:Pok Fu Lam
- Yr(s) of Exp:5 years
- Qualification:Degree
- Employment Type:Full Time, Permanent
- Job Function:Others IT - Webmaster / SEO Others
- Benefits:Dental insurance Five-day work week Free shuttle bus Life insurance Medical insuranc
Job Description
Role Description:
Reporting to the Platforms Director, you will be responsible for the delivery of Search Strategy, Real Time Bidding, and Social Media Advertising strategies across website audits, keyword research, insights & analysis, optimization strategies, technical recommendations, content strategies, and best practice consultancy. Managing a team of talented Platform Specialists, the Platform Manager will also ensure flawless implementation of all kinds of pay-per-click campaigns across all different platforms. In addition, you will have the exciting opportunity to educate clients on the concept & benefits of programmatic media (real-time-bidding).
Responsibilities:
- Juggle multiple performance marketing channels, campaigns, objectives and priorities. Channels include Search Marketing, Real-Time Bidding (RTB), and social advertising.
- Manage client relationships by providing the latest Performance Based Marketing Strategy and consultancy.
- Responsible for effectively delivering Digital Marketing best practices in implementation, insights & analysis, and performance reporting.
- Supervise and mentor a team of Platform Specialists on quality delivery of Search, social pay-per-click campaigns, and RTB Campaigns
- Provide business support to Platforms Director including creation of case studies, formulation of digital marketing strategies, new business pitches, and growth of existing accounts.
- Maintain expertise on the latest organic and paid search engine trends and provide thought leadership.
- Effectively educate the concept & benefits of programmatic media (real-time-bidding) to clients.
- Adept at explaining difficult concepts using simple language and graphics.
- Establish and maintain effective relationships interdepartmentally locally and across the region.
Qualifications:
- Bachelor’s degree in marketing/advertising or MIS/related technical major.
- 5+ years of tactical and strategic experience in PPC Advertising (in-house or agency environments).
- Holistic understanding of performance digital marketing channels including Search, social advertising, programmatic media (real-time-bidding), etc.
- Working knowledge of leading web analytics (Google Analytics, Omniture, Coremetrics), paid advertising bidding tools (such as Marin, Kenshoo, Alchemy, Social.com, etc.)
- Outstanding ability to think strategically and identify and resolve problems, as well as strong customer focus.
- Strong program management and organizational skills to manage multiple projects at once.
- Be a proactive team player with strong management skills.
- Possess a desire to work for a fast-paced, results-based company.
- Fluent written and spoken English and Chinese.
Resolution is made up of innovative and entrepreneurial spirits. If you’re looking for a company with endless opportunities, top brands, and smart and dynamic people, it’s time to become part of the family.
Send your resume, expected salary, and date of availability to: omghk.hr@OmnicomMediaGroup.com.
All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.
Company Info
About Us
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. OMG includes two of the world's premier award-winning media agencies, OMD Worldwide and PHD Network.
About Resolution - As OMG’s specialized business unit in performance platforms, Resolution delivers customized business solutions through search marketing strategy and integration. A global operation, Resolution employs a team of over 700 search engine marketing experts who custom-built search marketing programs guided by direct marketing principles to ensure a measurable and positive return on investment. We achieve this through paid search, search engine optimization (SEO) and other complementary interactive marketing consulting services.
Learn more: www.resolutionmedia.com
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