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CRM Analytics Lead - Senior Manager

AGA Affinity Group Asia Limited

  • Company Industries:Financial Services

Job Information

  • Post Date:2014-07-23
  • Career Level:Senior
  • Location:Central & Western Area
  • Yr(s) of Exp:7 years
  • Qualification:Degree
  • Employment Type:Full Time, Permanent
  • Job Function:Financial Services  Management  Marketing - Market Research  
  • Benefits:Five-day work week  Life insurance  Medical insurance  Performance bonus

Job Description

About the Client:

A reputable international financial services organisations is looking for a seasoned customer analytics professional to derive quality customer insights through the application of advanced quantitative tools, statistical modeling techniques, and data mining procedures.


What your responsibilities will be: 

  • The role will lead a team of 4/5 to exploit opportunities through analyzing customers and channel behavior, key performance indicator reporter, and campaign development and tracking.
  • Pre-campaign analysis and targeting, generating targeted customer base, performing campaign tracking and post evaluation; and campaign fulfillment
  • Tracking new business index performance and product mix by channel
  • Perform product propensity model to increase cross-sell and up-sell opportunities on product association.
  • Perform customer segment analysis to provide customer segmentation according to customer life cycle, customer value and customer behavior.
  • Produce predictive model and scorecards based on customer value.
  • Create Decision Tree, Regression, Neural Network to predict the cross-sell opportunities and customer segmentation.

Who we are looking for:

  • Excellent academic qualifications, a degree in a quantitative discipline (e.g., statistics, business, economics, operations research)
  • 8-10 years business experience using analytics to drive business/marketing results in a consumer environment.
  • 3-4 years management experience.
  • Extensive experience in advanced analytics such as customer segmentation and predictive modeling
  • Strong business and marketing acumen; demonstrated ability to develop analytic approaches to solve critical business problems
  • Proficiency in statistical software packages such as SAS, SPSS, and database management tools such as SQL


To apply, please click on the "APPLY NOW" button or email your CV in MS WORD FORMAT to william@aga-affinity.com

Your interest will be treated in strict confidence. Data provided is for recruitment purposes only

Company Info

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