Responsibilities:

• Assist Marketing Manager on marketing planning and be responsible in campaign execution within given budget
• Implementation of effective brand building and marketing programmes by proactively working on advertising, communication, media plan, PR, joint promotion, brand website, digital, social media and sales promotion etc
• Initiate & executive customer engagement programmes to tie-in with the seasonal theme
• Consolidate and compile marketing presentations for monthly marketing update/ ad hoc marketing campaigns/post-campaign ROI review
• Control the marketing budget and optimize cost-effectiveness of marketing programs by closely monitoring program schedule, marketing effectiveness results and expenses
• Liaise and work on regional projects with regional team and other countries’ marketing teams
• Adapt global communication materials and transform into local tone and manner including tailor-made advertising, digital, brand website, PR, seasonal catalogue, consumer brochure, monthly VM Theme, POP, DM, premiums to fit for local market need
• New opening, renovation, sale show and sales event from blue print to completion for all channels. Locate proper vendors for all productions in relation to display and fixtures.
• Adapt regional VM guide according to local condition and ensure on time execution. Ensure world class quality of VM execution in terms of design, POSM quality and instore display.
• Work with retail team to develop tactical plan & effective VIP loyalty campaigns to acquire, up-sell / cross-sell and retain frequent customers via Club / Membership / social media activities.

Requirements:

l  Bachelor Degree or above in Marketing, Business Administration or related disciplines

l  3-5 years Marketing and PR experience with track record in brand building

l  Knowledge and experience in Digital Marketing, Social Media, CRM, Loyalty programme, Retail Marketing, Customer Acquisition

l  Experience with international brands/ fashion brands is a plus

l  Excellent written and spoken English and Mandarin

l  Proficient in using Microsoft Office MS Word, Excel and Power Point

l  Result-oriented and self-motivated, potential character on leadership

l  Positive mindset, presentable, pleasant and self-initiative

We offer 5–day work week, competitive salary and fringe benefits to the right candidate. Interested parties are invited to send your full resume with current and expected salary via email to recruit_vfhk@vfc.com.

Candidates who are not contacted within 1 month from sending the resume should consider your applications filed for future opportunities. 

All applications will be treated in strict confidential and used for recruitment purpose only.



VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Diversity Vision Statement