Business Analyst (Network and Yield Management)
Yahoo! Hong Kong Ltd
- Company Industries:Information Technology
Job Information
- Post Date:2013-09-06
- Career Level:Middle
- Location:Causeway Bay
- Yr(s) of Exp:3 years
- Qualification:Degree
- Salary:Not Specified
- Employment Type:Full Time, Permanent
- Job Function:Media Buying Product Management / Business Analyst
- Benefits:Dental insurance Five-day work week Life insurance Medical insurance
Job Description
Yahoo! is looking for an important and challenging candidate where the high caliber will directly impact revenue growth in the online industry. This role would deal with huge datasets and analysis to maximize monetization. You would gain an unique opportunity to have visibility to both demand and supply, and to creatively identify ideas in driving incremental yield/revenue. The ideal candidate would have a successful track record of applying quantitative decision making techniques in a sales/operational environment.
Responsibilities
- Provide analytics and insights on where and how to grow the display network business
- Carry out analysis for advertising inventory optimization and yield management to drive revenue across multiple ad platforms and audience properties
- Yahoo! display network economics expert – tracking network health (eg. revenue, volume, margin) and optimize overall network performance and revenue
- Data management including setting up a framework to measure incremental value from data partners using multiple databases and regression analysis
- Details oriented, hands on person who is willing to perform the necessary routine tasks while at the same time being able to see the big picture and be strategic.
- Work with Network Marketplace team to advise on media buying, partner deal negotiations, and inventory optimization.
- Provide business visibility infrastructure, pushing necessary KPIs and network statistics to stakeholders.
- Design and develop tools to assist inventory and yield management.
- Attend industry events and bring in industry best practices
Competencies
- Degree in Statistics, Mathematics, or related discipline
- 3+ years experience in a quantitative, data-driven role in an operational environment
- Strong business acumen to understand online business strategies, interact with various functional teams and present actionable insights
- Numeric expert in working with large datasets and providing business insights
- Proficient in SQL, Excel Macros. SAS a plus
- Work well independently and in team environment
- Strong oral, written, communication, and presentation skills in English is a must.
- Good command of Cantonese and Mandarin would be an advantage
Company Info
At Verizon Media, our brands like Yahoo, TechCrunch and HuffPost help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. With technologies like XR, AI, machine-learning, and 5G, we’re transforming media for tomorrow, too. We're creators and coders, dreamers and doers creating what's next in content, advertising and technology. #verizonmedia
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