Job Duties:

CRM planning, execution and KPI setting

• Objective setting, annual planning & development of CRM program including CCB & VIP member programs (including budgeting)
• To lead and build CRM plan; as well as implement key CRM campaigns in line with each marketing campaign
• Work closely with Product Team to define campaign KPIs (e.g. customer segment, CRM mechanics and messages etc), and ensure to meet measurable KPIs & deliverables

CRM data analysis & strategy planning

• Provide timely customer KPI report and purchase behavior insights analysis for cross-function knowledge; identify key findings and rooms for further improvements
• Analyze the Customer Data Base Evolution and the ROI for the all the tactics implemented
• Proactively searching and proposing new ideas or improvements to current CRM programs; including exploring new co-marketing opportunities with other brands e.g.  for new users recruitment
• To conduct research on competitors’ loyalty program and strategies in the market

Budget forecast, control and operational excellence

• Work closely with sales and training team to ensure the best-class implementation of regular CRM program at counter, such as sampling + SKINTIME .
• To ensure data input accuracy and feedback areas to improve
• Time and quality control; ensure executional consistency with other CRM-related collaterals
• Budget planning and cost control on all costs spent on CRM program; monitor & review budget regularly in order to be in line with the approved budget
• Manage customer service related matter and provide timely response to avoid crisis
  
  
  

Requirements:

• University graduate with over 5 years of experiences in managing CRM functions in retail industry
• Proficiency in MS office applications
• Excellent command of English and Chinese, both spoken & written
• Strong leadership, analytical & communication skills
  
  
  

Please apply in confidence with full CV and salary expected to the Human Resources Department, Clarins Ltd. at e-mail to : hr@clarins.com.hk

Information provided will be treated in strict confidence and only be used for recruitment related purpose.

Found in Paris in 1954, Clarins opened its first Clarins Institute on 35 Rue Tronchet, Paris, with the innovative belief of its founder Jacques Courtin-Clarins that beauty comes from within and well-being brings out the best of a woman. From offering revolutionary treatment therapies to creating effective home use products, Clarins has evolved for more than 60 years; and throughout the journey, continue to pioneer in plant science, products and treatments innovation. Being the No.1 premium beauty brand in Europe with numerous customer recognitions and international beauty awards in the past 30 years, Clarins continues to create and manufacture its products in France. Staying true to its unique company value and epitomizing its brand manifesto “It’s All About You!”, Clarins strives to always listen to women - to truly understand their needs and develop effective, natural plant-based products of the highest quality. Clarins not only extends its respect to women, but also to nature and biodiversity, standing firm and solid in protecting nature sustainability and fair trade. It’s a fact. With Clarins, life is more beautiful.