Role Description:

The Platform Specialist is responsible for day-to-day SEO and SEM management of a client account. Platform Specialists will be responsible for strategic planning and execution of SEO and SEM campaigns. SEO Strategies are managed across the following capabilities: SEO audits, keyword research, insights & analysis, optimisation strategies, technical recommendations, content strategies and best practice consultancy. SEM Strategies are managed across the following capabilities: Keyword research and inventories set up, campaign and ad group structure set up, ad copies write-up, insights and analysis for on-going optimization and daily bidding, A/B or multi-variate testing, Landing Page Optimization, etc.

Business Responsibilities:

• Provide expert SEO and SEM strategies, implementation and consultancy for client projects.
• Manage client relationships and provide timely communications to clients for strategies, optimisation and insights.
• Participate in regional presentations, conference calls to assist counterpart teams in other regions around the world.
• Responsible for effectively managing SEO and SEM best practice by implementing strategies and performing post implementation analysis.
• Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve optimizations.
• Provide support to Platform Managers in preparing and researching the latest trend of organic and paid search algorithms
• Notify Platform Manager of any account issues with algorithm changes, performance or visibility changes and help devise ways to address or mitigate said issues for SEO
• Notify Platform Manager of any account issues with KPI performance and strategies for resolution for SEM
• Lead communication with teams across Omnicom Media Group as appropriate, and provide consultative services to assist with business and account development.
• Communications regarding the account as needed with appropriate engine, partners, and vendors.
• Format reports and provide top-line insights for on-going reports and post-buy analysis.
• Provide new business support to Platform Directors by completing case studies.
• Understand metrics and KPIs of account and continually suggest optimizations to improve visibility, traffic and conversion.
• Develop knowledge of client’s business, competition and latest industry news and trends.
• Work with the Account Manager & Platforms Director to formulate and execute search strategies.
• Able to establish and maintain effective relationships interdepartmentally as well as those outside the team.

Skills and Behaviours:

• Effective time management skills with an ability to multitask and prioritize
• Detail-oriented
• Able to produce high quality work within a fast paced, dynamic environment
• Excellent verbal and written communication skills
• Understanding of web analytic metrics
• Proficient in Excel and PowerPoint
• Shows interest and engages in non-search disciplines’ social, and display apart from SEO and SEM
• Develops knowledge of client’s business, competition and latest industry news and trends
• Knowledge of at least one third-party search tool and SEM bidding software
• Advanced knowledge of Engine guidelines to provide recommendations for advanced optimization techniques for SEO

Qualifications and Other Relevant Information:

• Bachelor’s Degree preferred
• 1-4 years relevant SEO and SEM experience
• Prior experience in a media agency
• Has experience in working across Asian markets and languages

Resolution is made up of innovative and entrepreneurial spirits. If you’re looking for a company with endless opportunities, top brands, and smart and dynamic people, it’s time to become part of the family.

Working Location: Cyberport, Hong Kong

Send your resume, expected salary, and date of availability to: omghk.hr@OmnicomMediaGroup.com.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

About Us

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. OMG includes two of the world's premier award-winning media agencies, OMD Worldwide and PHD Network.

About Resolution - As OMG’s specialized business unit in performance platforms, Resolution delivers customized business solutions through search marketing strategy and integration. A global operation, Resolution employs a team of over 700 search engine marketing experts who custom-built search marketing programs guided by direct marketing principles to ensure a measurable and positive return on investment. We achieve this through paid search, search engine optimization (SEO) and other complementary interactive marketing consulting services.

Learn more: www.resolutionmedia.com