The Digital Marketing - Content Specialist plays a pivotal role in the development of creative and compelling content that increases awareness and brand visibility, drives demand generation and enhances audience engagement while conveying 'the voice of the company'. The ideal candidate is experienced with a solid technical affinity, proven ability to manage content across multiple mediums - digital, social, mobile, print - and the ability to work collaboratively in a team environment as well as cross-functional teams and external organisations.

Responsibilities

• Co-ordinate and deliver compelling, keyword-rich, actionable content for a range of mediums - online, digital, social and mobile - targeted at particular customer segments 
• Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates
• Assist in the content creation and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing
• Collaborate with analytics staff and agencies to increase search relevancy; conducting keyword research, testing for relevance, optimizing content, generating meta tags, maintaining metadata, performing strategic link building and measuring/reporting overall content effectiveness
• Work closely with the Marketing Team to post engaging content, upload videos, images and audio files to the content management and publishing system

Required Skills and Qualifications

• Degree or diploma in communications, journalism, marketing or a related field, or a combination of experiences and verifiable successes that demonstrate a clear substitute for formal education
• 2-4 years minimum experience working with content, online business writing, social media and content management in a business context
• Ability to organize and synthesize information from multiple sources
• Strong attention to detail, quick learner essential
• Ability to write content, copy and messaging in variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives
• Working knowledge of industry standard style guides including but not limited to AP style
• English & Cantonese written and spoken language
• Basic knowledge of Java will be highly regarded

The RXP business has grown rapidly and now includes offices in Melbourne, Canberra, Sydney, Brisbane, Hobart and Hong Kong. Our focus is on delivering outcomes – for our clients, our people and our partners.

Our people are highly trained professionals, each having specialist and deep domain expertise in at least one technology area (including business intelligence, information management, integration, intelligent forms, software services, infrastructure services and project delivery services). Our team has a proven track record in the delivery of outstanding solutions that enable solid results for our clients

RXP Services – Delivering Outcomes Together