Responsibilities:

• Execute and monitor digital ad operation on tracking and implementing tags
• Develop paid search campaigns including structure design, ad groups, keywords & ad texts
• Define KPI metrics to measure performance and generate reports to identify improvement areas on campaigns optimization
• Plant tags and record visitor progresses on site navigation
• Work closely with clients, creative agencies, and publishers to gather requirements and translate into specifications
• Provide consultation for clients on competitive analysis and media solutions
• Liaise with media sales & ad networks in media buying
• Design strategies in growing accounts for all areas of digital media
• Serve clients in several key markets in Asia such as Hong Kong, China, Taiwan, APAC Regional, Singapore and Australia.
  
  
  

Requirements:

• Bachelor degree holder
• Minimum 6 years of working experience in digital ad operation preferably with media agency exposure.
• Proven track record of execution through DCA & Sizmek such as tag generation, ad tracking and campaign optimization
• Prior experience working with clients on digital media planning and media buying negotiation is advantageous
• Fluent communication, both written and spoken, in English and Chinese
• Independent, a problem killer and detail minded
  
  
  

Package:

We offer competitive salary along side benefits including annual leave and MPF. A higher remuneration will be considered for those having a higher level of competences & relevant experience.

Interested candidates please send your resume (with expected salary, current salary and availability) to edith.tse@ptarmiganmedia.com.

All information provided will be treated in strict confidence and used for recruitment related purpose only. No recruitment agencies.

Company Background

With over 24 years of specialist knowledge and offices in London, New York and throughout APAC, Ptarmigan Media is the world’s largest Financial Services media solutions business.

Many of the world's leading Financial Services brands enjoy the advantage of our experience, market insight and media investment management expertise. Our understanding of financial decision-makers makes us uniquely positioned to recommend a wide range of communications strategies for these highly prized audiences.

We provide a full range of services to maximise our clients' ROI; media planning and buying solutions, research insight, project management and more.

The Team

The digital team’s primary role is to lead the agency’s digital initiatives, helping to implement the latest ad tech and innovations, whilst working alongside respective parties to deliver best in class digital campaigns for our clients.

This is a new role in the digital team where you will be the agency’s programmatic lead and expert. You will need to build close, strong working relationships with all internal account and ad ops teams.