Role Summary:

The role is to lead marketing team to develop, implement and review the above-the-line and below-the-line marketing activities so as to enhance company branding and boost business growth.

Responsibilities:

• As a member of the leadership team, work with the Hong Kong Sales Director on all corporate marketing & communication activities of the different brands in the Group.
• Drive brand image development for the Group, including building brand awareness for our new lines as well as revamping and upgrading the brand positioning of our main line.
• Implement regular marketing initiatives & promotional activities to maintain brand image & drive sales, including the management of customer loyalty programs.
• Maintain good relationship with local & international media and with the community to develop meaningful marketing and advertising plans. Coordinate with external parties including NGOs, universities and PR firms for joint promotion campaigns.
• Prepare and control marketing plans & budget.
• Build, lead and groom Corporate Marketing Team. Oversee, lead and direct marketing teams from different markets to perform marketing activities that support the Group’s image and business.
• Conduct quantitative and qualitative market research as necessary to understand company positioning
  

Requirements:

• Degree in Marketing or Business related disciplines
• 15 years relevant experience in marketing, of which 8 years must be in a managerial capacity.  Experience in 4A agency and retail industry is a must
• Strong experience in brand building & turnaround
• Strong media relationship
• Excellent in both written and spoken English and Mandarin
• Excellent presentation and project management skills, strong in data analysis
• Strategic thinking, creative, ability to think outside-the-box, analytical mind, mature, and self-motivated

We offer 5-day week, attractive remuneration, career advancement opportunity, medical benefit, 14-month salary, discretionary bonus, generous staff discount on purchase of company fashion to the right candidate. Interested parties please send your full resume with current and expected salary to exesearch@g2000.com.hk.

(Personal data collected will be used for recruitment purpose only.)

Please visit our website for more information: www.G2000.com.hk