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Marketing Communication Manager

Le Baron International Limited

  • Company Industries:Trading and Distribution

Job Information

  • Post Date:2013-09-27
  • Career Level:Middle
  • Location:Tsuen Wan Area
  • Yr(s) of Exp:7 years
  • Qualification:Degree
  • Salary:Negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:Management  Marketing - General / Support  Marketing - Marketing Communication  
  • Benefits:Double pay  Five-day work week  Flexible working hours  Gratuity  Life insurance &n

Job Description

The Job: 

  • Work closely with principal to ensure brand image, policies, goals objectives, procedures are well executed and meet the needs of brands
  • Develop, implement and monitor marketing and VM plans and programs to anchor Company’s brands position within customer segments and meet sales target
  • Develop brand identity manual and advertising plan for thematic and tactical campaigns
  • Monitor and ensure countries marketing program are aligned to Principal needs
  • Copy-write, edit and proof read all the collateral copies and press releases in Chinese and English
  • Enhance and maintain fruitful relationship with local news, feature, business, property, entertainment, media and international press
  • Monitor program performance, establish means to track effectiveness of the program and recommend refinements for continuous improvement
  • Develop strategies and implementation plans for enhancing the existing loyalty program in offering top-notched and personalized services to VIP for achieving a growth of business results
  • Work closely with retail operation and brand teams to achieve sales performance and to plan the commercialize operation for new products
  • Organize and execute promotion events and PR management
  • Prepare regular marketing plan and reports for management review

 

The Person: 

  • Degree in Marketing/ Communications/Language studies or related disciplines
  • Minimum 7 years managerial experience in dealing with advertising agencies, PR companies, design houses in HK and PRC
  • Capable of articulating ideas to develop and execute into visual and design implementation
  • Strong project management to handle multiple projects within a tight time frame along with a good sense of resources allocation
  • Solid experience in formulating and implementing marketing program and brand launches
  • Good understanding of marketing mix, customer segmentation and business requirement
  • Good command of spoken and written English, Cantonese and Mandarin
  • Proficiency in using MS Office and Chinese word processing
  • Less experience will be considered as Assistant Manager
  • Immediate available is preferable

  

We offer competitive remuneration package to the right candidate. Interested parties please send your full resume with current and expected salary as well as availability to the Human Resources & Admin Department, by e-mail to hrrecruit@tse-asia.com.hk 

Personal data collected will be used for recruitment purposes only. 

 

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