Responsibilities:

• Create marketing messages (copy and visual assets) in line with value positioning of each product range and overall business objectives of each Business Line
• Plan and manage the product marketing communications budget for the Business Line
• Develop best-in-class marketing and product communication materials (e.g. market introduction guide, sales presentation, technology backgrounder, packaging, etc.) to support global market introduction
• Create online-specific marketing assets and ensure the completeness and on-time availability of product and marketing information on the company website
• Manage the content in the global product/marketing database and ensure the integrity and on-time availability of content in the system
• Prepare and carry out a briefing to copywriters, photographers, designers and other service providers
• Understand and analyze marketing communication tools developed by the competition, for constant benchmark and improvement of our own output quality
• Source and manage internal and external suppliers. Explore potential high-quality vendors and service partners and establish reliable partnership

Requirements:

• University Degree in Marketing, Communications, Business Administration or related fields
• Minimum 6 years’ experience (Marketing, Communications, Advertising, and PR) with an agency or on a client side in technology or consumer goods industry
• Global or regional experience with a top-notch multinational company is an advantage
• Experience in consumer electronics magazine editorial is highly appreciated
• Excellence command of spoken and written English and excellent editorial skills
• Strong skills in project management, communication and presentation. Sound understanding of marketing practice both online and offline
• Able to evaluate ideas and concepts, according to the value proposition and brand promise
• A logical, conceptual thinker with excellent planning and communication skills
• Creative, passionate, and dynamic person with strong presence and leadership skill driving for excellence and keen eyes for quality and details
• Positive mind-set with can-do spirit, strong sense of commitment and ownership
• Work independently and willing to learn and grow

Interested applicants please send full CV with current and expected salary to hk.hr@gibson.com

Gibson Innovations HR team will contact you should you be selected to the next step of the hiring process.

Hello! We are Gibson Innovations, and we love music. We are part of Gibson Brands, Inc., one of the fastest-growing Consumer Electronics companies in the world. We are a privately held company with a portfolio of music and audio brands for both consumers and professionals, across the full journey of music: creation, performance and experience.

We love great sound quality and innovation, combining these qualities with sophisticated design to deliver the best entertainment experience. We’re uniquely positioned to drive value for all our partners in the industry across the world.

Our success is driven by the talent and commitment of our people, retailers, partners, suppliers and investors.

Together, we will become the world’s #1 music lifestyle company.