Responsibilities:

• Planning and executions of all digital marketing initiatives and content strategies to improve corporate visibility and enhance awareness

• Plan and manage social media campaigns, copywriting and monitoring across multiple platforms

• Responsible for daily management of social networks and website content, create timely and engaging content

• Develop and optimise online marketing programs including SEO and SEM to drive traffic

• Be up-to-date on digital and social trends, best practices, competitor learnings 

• Prepare regular reports and conduct analysis of digital and social media campaigns

• University degree, major in business, marketing, communications or related field

• 5+ years of social media marketing experience

• Sound knowledge of online marketing and social media channels including Facebook, Weibo, Twitter, Instagram, LinkedIn, Google+, YouTube, WeChat, etc.

• Proven track record in maintaining social media platforms

• Strong creativity, passionate, can-do attitude at work

• Able to work independently, detail-minded and well-organized

• Hands-on experience in publishing tools/software e.g. Photo Editor or Adobe Photoshop or Illustrator, and more

• Excellent written and verbal communications skills in both Chinese and English

   

   

If you would like to apply for this role or find out more, please apply online or contact Ida Luk on i.luk@wellesleys.com with your latest CV in word format and expected salary, quoting the job role ‘Senior Digital Marketing Specialist’ and job reference: ‘IL/1023’. Kindly note that only shortlisted candidates will be notified.

Company Website

http://www.wellesleys.com/

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