Responsibilities:

• Execute day to day marketing initiatives in Greater China in the areas of advertising and PR, events and sponsorships, sales and promotion, loyalty programs, digital marketing and visual merchandising
• Utilize VIP database for segmentation analysis and translate data reports into actionable insights for CRM promotions or loyalty programs
• Plan, maintain and optimize digital / social media marketing campaigns and branding projects
• Liaise with visual merchandising team, production houses/ agencies to develop and roll-out marketing materials and visual merchandising
• Support PR and sponsorship events, manage media relations and issue press releases
• Coordinate sales and promotion programs and review effectiveness

Requirements:

• Degree holder in business administration, marketing, or other marketing communications-related disciplines
• 3 years of solid experience gained within marketing function, fashion or luxury preferred. Experience with China market and retail advantageous
• Excellent communication, interpersonal and presentation skills
• Strong analytical abilities and familiarity with digital media
• Ability to work under pressure, multi-task and manage projects independently
• Excellent command of written and spoken English & Chinese (Cantonese and Mandarin)

We are a listed company in Hong Kong (Stock code : 891), principally engaged in the retailing of premium menswear in Greater China and Europe as well as licensing of its major brands globally.  The Group manages four international menswear brands, namely Kent & Curwen, Cerruti 1881, Gieves & Hawkes and D'URBAN