Corporate CRM Manager
Estee Lauder (Hong Kong) Ltd
- Company Industries:Health & Beauty Care
Job Information
- Post Date:2015-05-22
- Career Level:Senior
- Location:Tsim Sha Tsui
- Yr(s) of Exp:8 years
- Qualification:Degree
- Salary:Salary negotiable
- Employment Type:Full Time, Permanent
- Job Function:Others
- Benefits:Dental insurance Double pay Five-day work week Life insurance Medical insurance
Job Description
Responsibilities :
- Reporting to the Managing Director of affiliate, this role will define and drive the corporate CRM strategies and goals in the affiliate, within the regional guideline
- Perform as the key interface between the affiliate brand teams and the regional CRM team to smoothly land Global / Regional CRM strategy in the affiliate
- Take lead in the business review process for multi-brand market specific topics to drive the achievement of CRM KPIs
- Responsible for the affiliate’s CRM data / system roadmap; including the management of customer database, usage of the database tools by the business users and development of future CRM operation system
- Educate brand teams and facilitate best practices sharing across brands to foster the adoption of CRM practices in overall business processes
- Manage local CRM vendor services / internal processes in terms of database management, analysis and implementation of CRM programs
- Manage the relationship and scope of work with the affiliate’s CRM agency to ensure proper support are given to the brands for CRM program execution
- Provide consultation / support to Affiliate brand CRM teams regarding execution of consumer programs
- Ensure the local analytics needs are articulated and presented to the management team and regional CRM team and the insights from the regional analytics projects are interpreted and implemented
- Set up the right tools and Infrastructure to enable the smooth execution of campaign management process in the brand context
Requirements :
- University Degree or above, preferably in Marketing or related discipline
- Minimum 8 to 10 years’ working experience in a similar capacity with regional or corporate exposure, experience in retail and agency background an advantage
- Self-driven, passionate and innovative
- Strong analytical skills and business sense
- Proven track record of good leadership, influencing and communication skills
- Able to work with different stakeholders and peers in driving results
- Proficient in English and Chinese
If you think you have the drive and passion to match this challenging career opportunity, please send in a comprehensive resume with expected salary to
Senior Human Resources Manager
Estee Lauder (H.K.) Ltd
33/F, Tower 2, The Gateway, Harbour City
E-mail: hr@hk.estee.com
All information received will be kept in strict confidence and only for employment-related purposes.
Company Info
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
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