Group Brand Manager
JT Laurel Consultancy Limited
- Company Industries:Others
Job Information
- Post Date:2015-05-22
- Career Level:Senior
- Location:Not Specified
- Yr(s) of Exp:10 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time
- Job Function:Marketing - Brand / Product Management Marketing - Marketing Communication
- Benefits:Dental insurance Medical insurance Performance bonus Transportation allowance
Job Description
- Renowned FMCG Brand
- All rounded marketing exposure
- Accelerate your career development
Our client is a renowned FMCG multinational company which is looking for a Group Brand Manager to support the rapid business growth in Asia. Reporting to Senior Marketing Manager and you will be responsible for:
Responsibility:
- Initiation, planning and implementation of the 360 marketing campaign
- Plan and execute marketing mix: product, packaging development; advertising, promotion and engagement campaign development etc. in close collaboration with other departments, as well as external partners and international colleagues of the Group
- Identify new product opportunities and product launch
- Responsible for media, e-commerce, consumer and trade communication plans
- Marketing research programs management
- Define brand KPIs, measure & evaluate, propose & implement corrective actions, assess business opportunities, develop brand and channel priority matrix per value driver
- Media planning, A&P management and sales forecasting of the brands
- Fully ownership of projects and able to manage agencies efficiently and effectively
- To ensure all marketing activities consistently comply with local regulatory requirement
Requirement:
- Degree Holder in Marketing or any related disciplines
- Minimum 10 years of brand marketing experience
- Working experience in FMCG, healthcare or skincare industry is highly preferred
- Strong and aggressive drive for results
- Analytical and sensitive to number
- Integrated marketing experience including ATL and BTL is required
- Ambitious and strategic thinker
- Strong communication and interpersonal skills
- Fluent in English and Mandarin
Interested parties, please submit your application via email to jobs@jtlaurel.com, quoting job reference number “JTA050522-2” or contact us on T: 3959 8262 for a confidential discussion.
Information collected will be used for recruitment purposes only. Your interest will be treated in strict confidence and only suitable candidates will be notified.
Company Info
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