Reporting to the Exco Team, the Strategy Analyst will work closely with the Brand and Functional Directors on a project basis to provide strategic support and develop growth/change strategies, as well as design and provide regular reporting to give insights into competitive performance. Responsibilities will include:

Strategic planning support

• Analyse customer intelligence to provide actionable insight, and inform focused market research plans with Marketing
• Analyse competitor intelligence to identify key competitors and disruptors, compare propositions, performance and identify sources of differentiation
• Research and analyse internal and external data to understand key trends and implications for our brands e.g. market growth, customer behaviour, market penetration,
• Consistently provide insights on the segment and business implications of research & analysis
• Size the market opportunity for agreed new propositions
• Build business models and quantify new product development opportunities
• Draft strategic plans & new product development plans, working with Brand Directors

Operational strategy & reporting

• Design and produce regular and relevant reports to communicate performance and mid-term outlook for sales across platforms and products, supplying these reports for quarterly leadership meetings
• Liaise with Brand Directors to challenge and review budget forecasts with clarity on assumptions and risks
• Supply commentary on business performance and outlook to inform mgmt. decision-making

Systems & tools

• PowerOLAP for financial manipulation
• Sales Force for insight into sales operations
• PowerPoint, Excel and Word for clear report building
• Project Mgmt tools

Key abilities

• Carry out complex research and analysis independently
• Structure their own work with support from Finance and Brand Directors
• Take the results of research & analysis to a logical and relevant end-point, with minimum supervision
• Contribute to and lead creation of deliverables, including reports and presentations
• Independently interact and collaborate with stakeholders across the business
• Become an “expert” on 3-5 industry segments and demonstrate flexibility to work on projects in different segments as business needs require
• Demonstrate ability to have communicate effectively at all levels

Qualifications & competencies

• Proven research and analysis skills, and ability to drive valuable insight
• Experience using Excel for data analysis and/or business modeling
• Experience using “data cube” tools such as PowerOLAP
• Experience using PowerPoint to create report-style slide decks
• Strong communication and presentation skills (both written and verbal) and interpersonal skills
• Proven ability to build relationships and collaborate
• Ability to manage own work and meet deadlines

Professional Experience & Qualifications

• University degree required
• Professional or relevant post-graduate qualification preferred
• Relevant business experience, preferably with exposure to the digital media industries and/or marketing communications or finance segments

This role is based in Central, Hong Kong. We offer attractive remuneration package and excellent career opportunities to the right candidate. Interested candidates are invited to send detailed CV with current and expected salary to HR@haymarket.asia.

Applications will be treated in strict confidence and information will be used for recruitment purposes only.

Haymarket Media Group a global media, data information and analytics company.

The company has over 70 market-leading brands in 15 offices across six countries, connecting people and communities across print, digital, mobile and live media. Although Haymarket’s portfolio is diverse, our purpose is the same across borders and markets: to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.

It is this uncompromising focus that has earned the trust of millions worldwide. Haymarket’s brands include: What Car?, Campaign, PRWeek, MyCME and Finance Asia.