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Digital Account Executive

Ptarmigan Media (Asia) Limited

  • Company Industries:Advertising / Public Relations / Marketing Services

Job Information

  • Post Date:2015-05-29
  • Career Level:Entry Level
  • Location:North Point
  • Yr(s) of Exp:2 years
  • Qualification:Degree
  • Salary:Salary negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:Account Servicing  Media Buying  Strategic Planning  

Job Description

Responsibilities:

  • Execution of advertising campaigns across digital platforms for clients throughout APAC, including but not limited to display, mobile, search and social
  • Working with the wider digital and account serving teams, providing operational support for campaigns.
  • Liaise with media sales & ad networks for media operations and to support Account Manager with planning & buying in several markets across the APAC region such as Hong Kong, Singapore, Australia, China & Taiwan
  • Execute and monitor digital campaigns from third party ad servers
  • Develop paid search campaigns including structure design, ad groups, keywords & ad texts& execute
  • Manage self-serve campaigns run on social media platforms such as Facebook & LinkedIn
  • Analyzing digital campaign performance, preparing reports, optimizing activity and making tactical recommendations
  • Opportunity to develop into a more strategic planning role with direct contact with clients will be considered after the initial period 


Requirements:

  • Bachelor degree holder
  • Minimum 2 years of working experience in digital advertising, preferably with media agency exposure.
  • Proven track record of digital campaign operations such as DCM & Sizmek ad trafficking, campaign optimization& reporting
  • Experience with search & social ad campaigns; working knowledge of mainland China platforms such as Baidu & Weibo advantageous
  • Prior experience working with clients on digital media planning and media buying negotiation is advantageous
  • Fluent in English & Cantonese/Mandarin
  • Strategic thinker
  • Enthusiastic team player with good project management & analytical skills as well as excellent attention to detail in a fast-paced environment.


Package:

We offer competitive salary alongside benefits including annual leave and MPF. A higher remuneration will be considered for those having a higher level of competences & relevant experience.

Interested candidates please send your resume (with expected salary, current salary and availability) to geraldine.mole@ptarmiganmedia.com

All information provided will be treated in strict confidence and used for recruitment related purpose only.  No recruitment agencies.

Company Info

Company Background

With over 24 years of specialist knowledge and offices in London, New York and throughout APAC, Ptarmigan Media is the world’s largest Financial Services media solutions business.

Many of the world's leading Financial Services brands enjoy the advantage of our experience, market insight and media investment management expertise. Our understanding of financial decision-makers makes us uniquely positioned to recommend a wide range of communications strategies for these highly prized audiences.

We provide a full range of services to maximise our clients' ROI; media planning and buying solutions, research insight, project management and more.

The Team

The digital team’s primary role is to lead the agency’s digital initiatives, helping to implement the latest ad tech and innovations, whilst working alongside respective parties to deliver best in class digital campaigns for our clients.

This is a new role in the digital team where you will be the agency’s programmatic lead and expert. You will need to build close, strong working relationships with all internal account and ad ops teams.

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