Broad Function

Responsible for managing the media department and all media activities on a group of accounts; develops the media plan; selects media to achieve a given sales objective within a predetermined budget; supervises others; has professional and client contact.

Principal Responsibilities

• Works with account teams to develop media strategy briefs.
• Learns all phases of the clients’ marketing objectives.
• Prepared and presents media plans as needed, including objectives, strategy, rationale, and all backup materials.
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials. 
• Prepares media authorizations per approved plans/project requests. 
• Prepares buy releases upon client authorizations. 
• Prepares budget recaps for clients.
• Trains and supervises buyers and planners in all media (network and spot TV/R; consumer and trade magazines; newspapers; outdoor; direct marketing; etc.)
• Monitors broadcast buyers during the negotiations process and checks final buys for adherence to guidelines. 
• Participates in new business project assignments.
• Assists accounting department in reconciling variances and assuring proper payments.
• Acts as primary negotiator and coordinator with sales representatives for merchandising assistance, readership study results, and other miscellaneous activities.
• Maintains close contact with all media representatives seeking ways to better communicate with buying influence and seeking detailed information on market conditions.
• Attends outside representations by the media for the purpose of evaluating new information/services and to maintain good rapport with sales representatives, maintains a high professional profile.
• Actively solicits information relative to accounts which are, or could be, considering an agency change.
• Keeps abreast of industry figures, including distribution and audience figures.
• Occasional trips to the Mainland China is required.

Measure of Accountability

• Periodic meetings between account supervisors and clients reveal no significant media-related problems.
• Relationships with account teams are harmonious and productive. 
• Outside suppliers, particularly media representatives, speak favorably of the Media Department to our clients and prospective clients.
• Proof of advertising performance is reflected in accountability reports submitted by various media for clients’ campaigns. 
• Clients are making progress toward the achievement of their objectives and recognize media’s contribution to their overall plans.

Requirements

• Master’s degree, preferable in Marketing, Communications, or related disciplines.
• A minimum of 4 years in investment management marketing communications.
• Familiar with the business environment over the Mainland China.
• With sophisticated network in the communications and media field.
• Capable of working with individuals at all levels of seniority.
• Detailed-minded, dynamic, creative, self-motivated and able to work under pressure.
• Excellent command of spoken and written English and Chinese including Putonghua.

Competitive remuneration package

• Monthly salary 38K – 50K (negotiable)
• Performance bonus
• 14 days of annual leave
• Public holidays
• Medical insurance
• 5-day work

Interested parties please email to recruit.pohuajt@gmail.com for application enquiry.

Pohua JT Hong Kong Limited is a prestigious investment management group throughout the region. An opening exists for an experienced investment professional to join the organization in Hong Kong.