Role & Responsibilities :

• Make use of different analytic approaches (i.e. advanced quantitative tools, statistical modeling techniques and data mining procedures) to drive customer insights, solve business problems, and provide actionable recommendations that drive business performance
• Provide measurement and reporting to optimize customer performance across online and offline channels, and to optimize company’s websites, social media and digital campaigns
• Other ad hoc projects as assigned

 
Requirements :

• Minimum 3 years of business experience in using web analytics or data analytics to drive business/ marketing results in retail environment, and transform data into actionable insights and recommendations
• Extensive experience as Web Analyst, using web analytics tools such as Omniture SiteCatalyst, Google Analytics etc.
• Experience in advanced analytics / data mining / predictive modeling
• Advanced Google Analytics (GA) certification or equivalent knowledge. Advanced experience in GA advanced segmentation, URL / element event tracking, custom reporting for digital campaigns. Expert-level experience with Adobe SiteCatalyst
• Experience in using web analytics methodologies, including tagging, experimentation, A/B testing, competitor and market analysis etc. to measure and optimize different digital campaigns (including PPC, SEO, email, social, display etc.)
• Tagging, tracking and reporting of A/B/multivariate optimization tests, using software such as Adobe Test & Target or Optimizely
• Experience in using different social media analytics tool (i.e. Google Analytics, Omniture, Hootsuite, Sprout Social etc.) to collect customer insight
• Experience working with online marketing and other business teams

We offer an attractive remuneration package and excellent career prospects to the right candidate. Please send full resume, current and expected salary, contact number and address to the Recruitment Manager, 29/F, New World Tower, 18 Queen’s Road Central, Hong Kong or email to nwdhr@nwd.com.hk 

 (Personal data collected will be used for recruitment purpose only)

“At New World, we are all Artisans!”

New World Development, a conglomerate and premium brand infused with unique personality, is best defined by “The Artisanal Movement”. We are devoted to expanding one’s imagination through our persistence in delivering bespoke craftsmanship and originality in our products and services. Believing that people is our most valued asset, we empower our people to be intrapreneurs with innovation and an international perspective, and provide them with a platform to fulfil their artisanal dreams. At New World, we are all artisans! Join us and be part of New World Artisanal Community.