Job Purpose:

Be a champion and accountable for the mission of winning in the traditional channels (key accounts, dealers, family KTV, KTV and local bars) with a view for selective showcasing strategic brands and recruiting young drinkers.

Key Responsibilities and Job-Related Characteristics:

Drive business results and market share in traditional channels for strategic brands

•  Strategically in association with TMM and sales team to identify issues / opportunity for our strategic brands (Martell, Chivas, Malts, Wines and Champagne) for off-trade and on-trade
• Develop depletion plan / proposal collaborating with sales team focusing on festive seasons (MAF and CNY) aiming at driving business results and market share
• As the key interface with FKTV to develop activation plans for key brands (Chivas, Martell and Mumm) with a view to drive depletion and recruit young consumers
• Collaborate with sales team in developing depletion activations in contracted KTV outlets with a view to drive brand (Martell, Chivas and Malts) rotation and market share
• Be the project owner to drive execution excellence for aligned channel action plan with all the key stakeholders (customers, agencies, marketing and sales team) for brand activations
• Continously review quantitative (ROI) and qualitative (feedback externally / internally and visibility) results with TMM for improving plan and actions

 Showcasing and recruiting young consumers

• Collaborate with community marketing to identify strategic outlets to drive showcasing brands (Martell, Chivas and Malts) visibility in selective off-trade outlets for reaching out to Chinese travellers
• Collaborate with community marketing in devising and executing plan in engaging / recruiting young consumers through digital and outlet activations in FKTV

Efficient and effective management of POSM

• In conjunction with Trade Marketing Executive in devising budget, ordering, quality control and maintaining optimal quantity of POSM
• Work with sales team on demand forecast of POSM and response promptly to trade and sales team requests
• Drive collaboration with Pernod Ricard China / Taiwan for POSM “Greater China Synergy” with his / her counterparts in China and Taiwan

Planning / budgeting

• In conjunction with TTM to develop annual Corporate Budget Plan / Strategic Plan
• Develop 3 months rolling Trade Marketing Plan sharing effectively to Management, Sales and Community Marketing team
• Closely monitor A&P spend in line with budget and quarterly revisions
• Evaluate with TMM for A&P spend on a regular basis with a view to improve effectiveness

 Others

•  Report on a regular basis competitors’ activities and analyze impact to PRHKM
• Be the key planner / coordinator for trade related events (e.g. tasting, new product launches, brand ambassador dinner) to drive trade advocacy for strategic brands and strengthen reputation of PRHKM

Requirements:

• Degree or professional diploma holder with marketing related qualifications preferred
• 4-5 years proven marketing / commercial experience in driving brand activations in key accounts / dealers channels
• Experience in working with on-trade channel highly desirablKnowledge of Wine & Spirit industry highly preferred
• Digital savvy with experience in engaging trade / consumer targets through digital approach
• Great communicator to all levels
• Great coordination skills internally and externally
• Proactive attitude and possess good business acumen and judgment
• Creative and good at problem solving
• Energetic and great team player. Prepare to work at nights and weekends (irregular hours) when required
• Possess good organization skills (planning, budgeting and attention to details)
• High proficiency in written and spoken English and Chinese.  Fluency in Mandarin is a must

We offer 5-day work week, attractive remuneration with fringe benefits and career development to the right candidate. Interested parties please apply with the detailed resume stating your current and expected salary.

We are an equal opportunity employer. All information provided will be treated in strict confidence and only be used for recruitment purpose.  All personal data of unsuccessful candidates will be destroyed on completion of the recruitment exercise.

The world's co-leader in wines and spirits, Pernod Ricard has a large portfolio of local and international brands. Headquartered in Paris, the group has strong distribution networks on all continents and has over 18,000 employees worldwide.

At Pernod Ricard we have our own way of doing things, we call it conviviality. And as "créateurs de convivialité", we live the Pernod Ricard Mindset every day, in everything we do.

This unique quality is something you feel and experience when working at Pernod Ricard and we are dedicated to ensuring it is felt throughout the business. Our culture connects everyone who works at Pernod Ricard across our brand portfolio and the globe.