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Assistant Manager, Media Marketing

Dow Jones & Co

  • Company Industries:Information Technology

Job Information

  • Post Date:2016-01-18
  • Career Level:Middle
  • Location:Wan Chai
  • Yr(s) of Exp:2 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Media Buying  Others  
  • Benefits:Dental insurance  Five-day work week  Life insurance  Medical insurance

Job Description

United by our ambitions, the Dow Jones Customer group will attract and retain customers by creating distinctive experiences and valued relationships for mutual profit. We work across all of the elite Dow Jones brands to appeal to a broad, high-level client base and provide a distinctive experience to each one.  In addition, the group’s focus is on consistently providing excellent service and developing and nurturing valued, lasting relationships with our customers.

 

What are my accountabilities?

  • The Assistant Manager, Media, is responsible for the execution of owned media and barter strategy globally to help deliver world-class media campaigns.
  • Work with Media manager to maintain owned media strategy across print and digital channels
  • Perform all day-to-day functions related to trafficking house ads
  • Process requests from all Dow Jones brands to place house ads on print or digital
  • Work with marketing managers to create variety of asset sizes and create codes to better track ads and maintain up to date ad inventory
  • Maintain Google docs and calendars related to creative swaps & global ad schedules
  • Attend daily calls with layouts to ensure marketing approves changes & is aware of all ads being used for the next day’s paper
  • Work closely with ad ops to ensure that digital ads are to spec and placed across the network according to the campaign objectives
  • Plan ads by allocating impressions, targeting & run times to each campaign/creative
  • Create reporting structure for house ads to communicate results with marketing leads and optimize campaigns
  • Manage barter media agreements
  • Process all barter renewals, ensuring they are done with no gaps
  • Manage fulfillment of barter ads across print and digital channels

 

 

What do you need from me?

  • good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners
  • strong analytical and organisational skills
  • ability to work with IT resources such as databases and spreadsheets, for the collection and management of information
  • You will be both creative and analytical
  • You will have a passion for what you do
  • Strong interpersonal skills and the ability to present ideas
  • Excellent communication skills
  • The ability to work with tight deadlines
  • Bachelor’s Degree required
  • Minimum of 1-2 years of demonstrated media planning experience

 

How do I apply?

If you feel that this exciting and fast paced position matches your skills, experience and
motivation, please submit in confidence a cover letter and detailed resume stating your qualifications,
contact details and current and expected salary via our Career site.

 

**Only short listed candidates will be notified**

Company Info

When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, radio and television--including some of the widest-read and most-respected brands, like The Wall Street Journal, Barron's, MarketWatch and DJX, our flagship news and analytics platform. Our media inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. From over 50 countries and in over a dozen languages, we enlighten and inspire audiences with authoritative, differentiated and trusted content.

http://www.dowjones.com/careers/

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