Key responsibilities:

• Responsible for research and develop the overall brand strategy, explore and identify O2O's business model, marketing strategy
• Responsible for the O2O project, planning, implementation and promotion;
• Integration of resources, system, channel, platform. Establishand implement the O2O business processes and standards;
• According to business development, user needs and market research. Responsible for the online and offline consumer research, establishment and data analysis;
• Responsible for the O2O brand operation management and marketing;
• Responsible for the O2O team construction, management and training, achieve sales and profit targets.
• Responsible for tradition international sales channels integration

Qualifications:

• Degree or above, electronic commerce, marketing or related major;
• With 8 years E-business operation management experience.Working experience in equivalent position with Philips, Siemens is preferred;
• Good knowledge in digital and internet marketing, familiar with the operation of various types of media;
• Good knowledge in Internet / mobile marketing and promotion mode. Well-know with o2o product promotion, product development direction and sales channel strategies.
• Good knowledge with the e-commerce shopping psychology, good at analyzing the market development direction and trends, paying attention to the development trend of mobile apps, active thinking, creative;
• Well business and market consciousness with strong planning & execution ability.Excellent ability to integrate resources and drive business success.

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