Online Lead Acquisition Specialist
grana group limited
- Company Industries：Clothing/Garment/Textile
Job Information
- Post Date：2016-02-18
- Career Level：Entry Level
- Location：Not Specified
- Salary：Salary negotiable
- Employment Type：Full Time, Permanent
- Job Function：Application Specialist - Software Software Development Network & System
Job Description
We are looking for an analytical, data-driven marketeer with experience in lead acquisition and conversion optimisation to join the Digital Acquisition and Growth team within the marketing department.
As a Online Lead Acquisition Specialist you will be responsible for the implementation, monitoring and optimisation of lead-acquisition marketing campaigns. Reporting to the Growth Hacker, you will be working closely with various teams within the marketing department to execute, monitor and improve paid lead-acquisition marketing campaigns.
Job Description
- Develop and launch paid lead acquisition campaigns on Facebook, Instagram, Twitter and Google Adwords.
- Monitor and report campaign performance and develop initiatives to optimise conversion.
- Working with Creative Design and Social & Content teams on routinely revising marketing material for optimised performance.
- Explore new paid advertising platforms.
- Develop and expand SEM campaigns, monitor and report performance.
Requirements
- Strong numerical, analytical and critical thinking skills.
- Excellent command of written and spoken English.
- Attention to detail, ability to multi-task and meet tight deadlines.
- Experience working with analytical software (eg Google Analytics etc) and ability to run detailed, comprehensive analysis in Microsoft Excel.
- Familiarity in running lead acquisition marketing campaigns on various platforms (e.g. Facebook / Adroll / Criteo / Google).
- Knowledge of SEO preferred.
At Grana, we're rethinking everything to create the best online only shopping experience in the world. That objective starts from within, as we build our own team. We don't care much for titles or the usual ways of doing business. What we care about are finding great people who share our vision and have a passion for taking on challenges and seeing results, all in a fun, dynamic, and rewarding environment.
We have no physical stores, no middlemen taking their cut, and no brand markups. Instead, we design our own quality basics and sell them exclusively at Grana.com. If you are ready to merge into into a great team and a fantastic work atmosphere with possibility to grow within the company, please submit your application.
Company Info
GRANA is a venture-funded DTC brand based in Hong Kong. We are the go-to brand for well-made, work-to-leisure wears with longevity potential, offering affordable price point with luxury level minimalism.
Being a vertically integrated brand, we do it all — from design and manufacturing to marketing and web design, to fulfillment and shipping. We work with the best fabric mills around the world and ship direct to customers from Hong Kong.
We care about finding people who share our vision and have a passion for taking on challenges and seeing results, which makes everyone in the Grana family benefit and grow from an energetic, dynamic, and rewarding environment.
Being a vertically integrated brand, we do it all — from design and manufacturing to marketing and web design, to fulfillment and shipping. We work with the best fabric mills around the world and ship direct to customers from Hong Kong.
We care about finding people who share our vision and have a passion for taking on challenges and seeing results, which makes everyone in the Grana family benefit and grow from an energetic, dynamic, and rewarding environment.
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