Responsibilities

• Support TV channel marketing including marketing strategy formulation for brand, content, trade and ad-hoc campaigns in HK and SE Asia; plan marketing programmes including on-air and online promotions, PR and on-ground events to meet yearly targets
• Manage marketing budget, plan and implement marketing & promotion plans and ad-hoc campaigns
• Maintain regular updates to official digital and SNS platforms to assist new show and marketing campaigns
• Foster media relationship in the region. Devise and implement editorial plan for new shows and events. Prepare & disseminate press materials to SE Asia media
• Monitor external parties, such as production house, PR agency, printing house, etc. to ensure quality and timeliness of deliverables; and to ensure the directions are in line with company objectives and business results
• Work closely with internal departments including Programming, Brand Design, Production, Sales, Finance and Korea HQ to ensure efficient and effective implementation.
• Coordinate with sales channels in training / briefing and launching marketing programs
• Explore with external partners for joint promotion opportunities to amplify brand awareness
• Prepare management reports
• Monitor performance, evaluate program effectiveness and make recommendations for on-going improvement

Relationships

Internal

•  Programming, production, brand design, T&P, sales, finance, Korea HQ

External

•  Media, business partners, affiliates, subscribers, vendors & agencies

Requirements

•  University graduate in Marketing, Business Administration or related discipline
•  4 to 6 years of marketing experience preferably in broadcasting or media industry
•  Good command of English and Mandarin (optional). Knowledge of Korean would be an advantage
•  Good understanding of media / entertainment industry in Korea & SE Asia
•  Strategical and analytical mindset, with good time management and organization skills
•  Great attention to details and able to handle multi-tasks
•  A devoted team player and able to work efficiently and independently under pressure
•  Outgoing with excellent interpersonal and communication skills
•  Business travels are required