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Content Strategist (Digital Marketing)

DesignerCity (HK) Ltd

  • Company Industries:Advertising / Public Relations / Marketing Services

Job Information

  • Post Date:2013-10-09
  • Location:Central
  • Yr(s) of Exp:3 years
  • Qualification:Non-Degree Tertiary
  • Salary:Not Specified
  • Employment Type:Full Time
  • Job Function:Strategic Planning  Editorial / Journalism  Public Relations - Copy-writing  

Job Description

Responsibilities:

  • Create, source, aggregate, plan and manage contents for digital communication platforms, such as social media channels, campaigns and website
  • Understand the readers and specifications of various social media platforms, create trend-setting, lifestyle and attention-grabbing copy which engage readers
  • Develop copies to introduce products or programs for digital use
  • Develop online marketing, communication and social media strategy
  • Develop and manage strategic content partnerships
  • Leverage social networks to build an effective engagement strategy
  • Conduct one-to-one outreach to site editors, writers, and other influencers
  • Blogger scouting in order to establish relationship with key bloggers 
  • Work closely with the business and planning 
  • Assist in ad-hoc digital marketing projects as is required
  • Provide key account management services support to Account team

Requirements:

  • A minimum of 3 years relevant experience in communications writing, journalism & advertising or public relations
  • Minimum 2 years solid experience in digital writing both local and on worldwide key platforms. Digital creative writing, blogging or publications experience is highly preferable
  • Familiar with the internet, social media sites, search engines, discussion forums, blogs, video sharing sites focused and podcasting in retail / fashion / lifestyle environment is an asset
  • Fluent in spoken and written English (Native ideal) with understanding in Mandarin and/or Cantonese a plus
  • Creative thinker, passionate about digital technology and communications platforms with solid background in interactive marketing. Public relations will be appreciated
  • Proven ability to find solutions in order to generate reports on measurable results
  • Strong client and service orientated attitude
  • Persuasiveness, resourcefulness and attention to detail
  • Affinity to work in a fast paced creative environment with tight deadlines
  • Desire and ability to innovate
  • Mature with strong sense of responsibility, able to work independently
  • Excellent, interpersonal & strong communication skill
  • Sound knowledge of visual and art is preferred

Candidates with more experience will be considered for a senior role. Part-time or freelance arrangement can be considered.

Take your place in the best digital specialist agency where your input & ideas will always be treasured and participate in top interactive projects from some of the well-known world brands.

Applicant is required to provide a full resume, employment and salary record/expectation and clear proof of proficiency in the above skills.



Company Info

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