Content Strategist (Digital Marketing)
DesignerCity (HK) Ltd
- Company Industries:Advertising / Public Relations / Marketing Services
Job Information
- Post Date:2013-10-09
- Location:Central
- Yr(s) of Exp:3 years
- Qualification:Non-Degree Tertiary
- Salary:Not Specified
- Employment Type:Full Time
- Job Function:Strategic Planning Editorial / Journalism Public Relations - Copy-writing
Job Description
Responsibilities:
- Create, source, aggregate, plan and manage contents for digital communication platforms, such as social media channels, campaigns and website
- Understand the readers and specifications of various social media platforms, create trend-setting, lifestyle and attention-grabbing copy which engage readers
- Develop copies to introduce products or programs for digital use
- Develop online marketing, communication and social media strategy
- Develop and manage strategic content partnerships
- Leverage social networks to build an effective engagement strategy
- Conduct one-to-one outreach to site editors, writers, and other influencers
- Blogger scouting in order to establish relationship with key bloggers
- Work closely with the business and planning
- Assist in ad-hoc digital marketing projects as is required
- Provide key account management services support to Account team
Requirements:
- A minimum of 3 years relevant experience in communications writing, journalism & advertising or public relations
- Minimum 2 years solid experience in digital writing both local and on worldwide key platforms. Digital creative writing, blogging or publications experience is highly preferable
- Familiar with the internet, social media sites, search engines, discussion forums, blogs, video sharing sites focused and podcasting in retail / fashion / lifestyle environment is an asset
- Fluent in spoken and written English (Native ideal) with understanding in Mandarin and/or Cantonese a plus
- Creative thinker, passionate about digital technology and communications platforms with solid background in interactive marketing. Public relations will be appreciated
- Proven ability to find solutions in order to generate reports on measurable results
- Strong client and service orientated attitude
- Persuasiveness, resourcefulness and attention to detail
- Affinity to work in a fast paced creative environment with tight deadlines
- Desire and ability to innovate
- Mature with strong sense of responsibility, able to work independently
- Excellent, interpersonal & strong communication skill
- Sound knowledge of visual and art is preferred
Candidates with more experience will be considered for a senior role. Part-time or freelance arrangement can be considered.
Take your place in the best digital specialist agency where your input & ideas will always be treasured and participate in top interactive projects from some of the well-known world brands.
Applicant is required to provide a full resume, employment and salary record/expectation and clear proof of proficiency in the above skills.
Company Info
Position | Company | Location | Update |
---|