Marketing Manager, Strategic Demand Generatio
Schneider Electric Asia Pacific Limited
- Company Industries:Engineering - Electrical/Electronic/Mechanical
Job Information
- Post Date:2016-04-12
- Location:Quarry Bay
- Salary:Salary negotiable
- Employment Type:Full Time, Permanent
- Job Function:Electrical / Electronics
- Benefits:Dental insurance Double pay Five-day work week Flexible working hours Life insurance
Job Description
Mission:
- To generate demand and revenue for the retail business through the Professional Retail and DIY Go-to-Market segments
Responsibilities:
- Responsible for improving Marketing ROI aligned to the business goals
- Develop intimate knowledge of the Pro-Retail and DIY segments including the role they play in the consumer and electrician journey/experience and personas
- Design an Integrated Demand Generation plan supporting the division business strategy for Pro-Retail and DIY, including storytelling, thought leadership, competitive positioning & communications with all key bricks of consumer and electrician journey
- Responsible for the planning, development , deployment, of campaigns to Pro-Retail and DIY
- Ensure prioritization of the Pro-Retail and DIY campaign portfolio into content & campaign team
- Drive cadence with country marketing teams to understand their plans and ensure global asset consumption, best practice sharing & continuous improvement
Requirements:
- Degree in Marketing or Business Management
- Minimum 10 years working experience in Consumer Marketing
- Experience in Professional Retail and/or Do it Yourself (DIY)
- Excellent communication and interpersonal skills
- Fluent in English (reading, written, spoken)
- Strong leadership and influencing skills to drive decisions with key stakeholders in Divisions and Countries
We offer attractive remuneration package to the successful candidates. Interested parties please submit your application with your full resume and expected salary.
(Personal data collected will be used for recruitment purpose only)
Applications will be kept confidential and used for recruitment purpose only. The Company will retain the applications for a maximum period of six months and may refer suitable applicants to other vacancies within the Group.
Company Info
Schneider’s purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. We call this Life Is On.
Our mission is to be your digital partner for Sustainability and Efficiency.
We drive digital transformation by integrating world-leading process and energy technologies, end-point to cloud connecting products, controls, software and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centers, infrastructure and industries.
We are the most local of global companies. We are advocates of open standards and partnership ecosystems that are passionate about our shared Meaningful Purpose, Inclusive and Empowered values.
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