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Platforms Manager / AM / Strategist / Executive (Digital Marketing)

Job Information

  • Post Date:2016-04-20
  • Career Level:Middle
  • Location:Pok Fu Lam
  • Yr(s) of Exp:1 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Others  IT - Webmaster / SEO  Others  
  • Benefits:Dental insurance  Five-day work week  Free shuttle bus  Life insurance  Medical insuranc

Job Description

Summary of the role:

  • Establish and maintain successful relationships with key stakeholders and business leads on key clients in Hong Kong and across the region as required

  • Support team leads in the gathering, monitor and analysis of performance data and ongoing strategy

  • Prepare and present regular, relevant, business cases on new products and opportunities

  • Work with team leaders to construct robust forecasting and opportunity reports with detailed recommendations for clients

  • Manage, Monitor, Execute, and optimize all performance based campaigns including but not limited to SEO, Paid Search, Paid Social, YouTube, Programmatics, etc.

  • Be an evangelist and demonstrate thought leadership within Omnicom and in the industry

  • Identify new arenas within the search and performance landscape (eg. social PPC, online programmatic buying, search retargeting) and support Omnicom’s expansion into these areas

  • Develop best practice on search / performance marketing across display, RTB, social and mobile platforms and promote sharing across teams and to the group

      

Key responsibilities:

Accounts/Clients:

  • Core contributor to strategic initiatives

  • Act as the senior contact for key clients

  • Work closely with clients, OMD/PHD HK planning and digital teams to determine business needs and identify areas of opportunity to increase account growth and revenue

  • Transmit to clients the benefits of search engine marketing and help them integrate SEM/SEO/SMO into their overall online marketing strategy

  • Ensure all Annalect products and services are positioned and introduced to business teams.

  • Inform and educate clients with new industry trends and developments

  • Regularly research, prepare and write point of view papers for distribution to clients.

Process/Strategy:

  • Be our biddable media platform planning & activation expert (eg YouTube, Adwords)

  • Manage the platforms team (managers and executives)

  • Improve the current workflow & optimization processes across accounts

  • Work as both a leader and hands-on expert across accounts to assist junior team members with delivering results for clients.

  • Improve, manage and maintain the budget tracking process

  • Establish best in class standards and quality of work across accounts

  • Champion new search tools, settings & technologies across accounts and help activate any existing ones that are not in place.

  

Team management: Provide

  • Leadership

  • Constructive feedback

  • Effective motivation

  • Performance evaluation

  • Training (extended to cover OMD/PHD HK staff as well)

  • Career development

  • Aiming to build a “performance” culture within the company while maintaining an enjoyable and challenging team spirit.

Internal and external responsibilities

  • Establish and reinforce current company processes

  • Manage and grow core vendor relationships (e.g. Google, Kenshoo etc.)

  • Promote/sell media department capabilities across teams and to the group

You will bring the following skills and expertise to our teams:

  • Experience of working in Asian markets in the Search Marketing industry

  • Numbers of experience will depend on the position applied. Less experienced candidate may consider to apply for Excutive / Strategist role

  • Account and client leadership

  • Team management (mentorship, performance reviews, feedback, training)

  • Experience in emerging PPC (eg Facebook, Twitter) and mobile search are preferred

  • Core contributor to strategic agency initiatives

  • Inform and educate clients on industry trends and best practice

  • Experience in bid management and process automation through Kenshoo and Marin

 

Resolution is made up of innovative and entrepreneurial spirits. If you’re looking for a company with endless opportunities, top brands, and smart and dynamic people, it’s time to become part of the family.

Working Location: Cyberport (數碼港), Hong Kong

Send your resume, expected salary, and date of availability to: omghk.hr@OmnicomMediaGroup.com.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

Company Info

About Us

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. OMG includes two of the world's premier award-winning media agencies, OMD Worldwide and PHD Network.

About Resolution - As OMG’s specialized business unit in performance platforms, Resolution delivers customized business solutions through search marketing strategy and integration. A global operation, Resolution employs a team of over 700 search engine marketing experts who custom-built search marketing programs guided by direct marketing principles to ensure a measurable and positive return on investment. We achieve this through paid search, search engine optimization (SEO) and other complementary interactive marketing consulting services.

 

 

Learn more: www.resolutionmedia.com

 

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