Platforms Manager / AM / Strategist / Executive (Digital Marketing)
Omnicom Media Group Greater China Limited - Resolution
- Company Industries:Others
Job Information
- Post Date:2016-04-20
- Career Level:Middle
- Location:Pok Fu Lam
- Yr(s) of Exp:1 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Job Function:Others IT - Webmaster / SEO Others
- Benefits:Dental insurance Five-day work week Free shuttle bus Life insurance Medical insuranc
Job Description
Summary of the role:
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Establish and maintain successful relationships with key stakeholders and business leads on key clients in Hong Kong and across the region as required
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Support team leads in the gathering, monitor and analysis of performance data and ongoing strategy
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Prepare and present regular, relevant, business cases on new products and opportunities
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Work with team leaders to construct robust forecasting and opportunity reports with detailed recommendations for clients
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Manage, Monitor, Execute, and optimize all performance based campaigns including but not limited to SEO, Paid Search, Paid Social, YouTube, Programmatics, etc.
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Be an evangelist and demonstrate thought leadership within Omnicom and in the industry
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Identify new arenas within the search and performance landscape (eg. social PPC, online programmatic buying, search retargeting) and support Omnicom’s expansion into these areas
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Develop best practice on search / performance marketing across display, RTB, social and mobile platforms and promote sharing across teams and to the group
Key responsibilities:
Accounts/Clients:
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Core contributor to strategic initiatives
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Act as the senior contact for key clients
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Work closely with clients, OMD/PHD HK planning and digital teams to determine business needs and identify areas of opportunity to increase account growth and revenue
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Transmit to clients the benefits of search engine marketing and help them integrate SEM/SEO/SMO into their overall online marketing strategy
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Ensure all Annalect products and services are positioned and introduced to business teams.
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Inform and educate clients with new industry trends and developments
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Regularly research, prepare and write point of view papers for distribution to clients.
Process/Strategy:
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Be our biddable media platform planning & activation expert (eg YouTube, Adwords)
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Manage the platforms team (managers and executives)
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Improve the current workflow & optimization processes across accounts
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Work as both a leader and hands-on expert across accounts to assist junior team members with delivering results for clients.
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Improve, manage and maintain the budget tracking process
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Establish best in class standards and quality of work across accounts
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Champion new search tools, settings & technologies across accounts and help activate any existing ones that are not in place.
Team management: Provide
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Leadership
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Constructive feedback
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Effective motivation
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Performance evaluation
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Training (extended to cover OMD/PHD HK staff as well)
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Career development
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Aiming to build a “performance” culture within the company while maintaining an enjoyable and challenging team spirit.
Internal and external responsibilities
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Establish and reinforce current company processes
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Manage and grow core vendor relationships (e.g. Google, Kenshoo etc.)
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Promote/sell media department capabilities across teams and to the group
You will bring the following skills and expertise to our teams:
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Experience of working in Asian markets in the Search Marketing industry
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Numbers of experience will depend on the position applied. Less experienced candidate may consider to apply for Excutive / Strategist role
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Account and client leadership
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Team management (mentorship, performance reviews, feedback, training)
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Experience in emerging PPC (eg Facebook, Twitter) and mobile search are preferred
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Core contributor to strategic agency initiatives
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Inform and educate clients on industry trends and best practice
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Experience in bid management and process automation through Kenshoo and Marin
Resolution is made up of innovative and entrepreneurial spirits. If you’re looking for a company with endless opportunities, top brands, and smart and dynamic people, it’s time to become part of the family.
Working Location: Cyberport (數碼港), Hong Kong
Send your resume, expected salary, and date of availability to: omghk.hr@OmnicomMediaGroup.com.
All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.
Company Info
About Us
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. OMG includes two of the world's premier award-winning media agencies, OMD Worldwide and PHD Network.
About Resolution - As OMG’s specialized business unit in performance platforms, Resolution delivers customized business solutions through search marketing strategy and integration. A global operation, Resolution employs a team of over 700 search engine marketing experts who custom-built search marketing programs guided by direct marketing principles to ensure a measurable and positive return on investment. We achieve this through paid search, search engine optimization (SEO) and other complementary interactive marketing consulting services.
Learn more: www.resolutionmedia.com
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