Job Responsibilities:

• Build, execute and measure a strategic marketing plan that is based on regional (GCK and Taiwan)
• Market opportunity and encompasses new business generation, customer retention, customer communications, partner enablement and brand awareness
• Drive and implement field marketing programs that integrate solution partners, service providers or technology partners into the field go-to-market plans
• Localize Global Programs to support regional use cases and messaging, and ensure results are tracked and measured to maximize qualified lead conversion, and ultimately pipeline and revenue
• Create local field programs that incorporates email, direct, TM, online, web advertising, content syndication, webinars as well as conference speaking program, customer and partner communications, and regional seminars and events
• Drive face-to-face engagement with key partners and customers to promote the SafeNet message: generic and vertical
• Build schedule and content for regional webinars to drive awareness and drive opportunities at prospect, customer and partner accounts
• Build & deliver regional product launch plans for strategic/named accounts, SI, customers, prospects and partners
• Using SDFC, ensure all strategic accounts, customers and partners are flagged correctly and are kept up to date
• Educate, monitor and drive inside sales & sales on lead follow-up and lead management within SFDC to ensure all marketing leads that turn into opportunities and revenue are tracked and reported accordingly
• Work with PR agencies in each country to build SafeNet brand awareness and increase media coverage
• Budget management and reporting, and regional budget forecast reporting: financially accountable for regional marketing spend and ROI results

 Job Requirements:

• 5-10 years of marketing experience working with or for IT, IT security preferred
• Proven experience of planning, managing and executing effective & creative lead generation & channel marketing programs (including but not limited to direct/email, online advertising, promotions, webinars, telemarketing, web/print advertising, social media) in the technology industry
• Manage channel marketing initiatives to support the customer demand generation activities
• Organized, thorough, attention to detail and execution oriented, and able to manage several projects simultaneously
• Must be results focused and understand key metrics for measuring marketing results
• Intermediate knowledge of CRM systems (SFDC a plus)
• Experience of working in a matrix structure essential
• Both a team player and a self starter, with a strong drive and goal orientated approach

Gemalto Introduction

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2014 annual revenues of €2.5 billion and more than 14,000 employees operating out of 99 offices and 34 research and software development centers, located in 46 countries.

We are at the heart of the rapidly evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work – anytime, everywhere – in ways that are enjoyable and safe. Gemalto enables companies and administrations to offer trusted and convenient digital services to these individuals. We secure in particular mobile services, the financial transactions, the internet and private clouds, eHealthcare systems, access to eGovernment services, the internet-of-things, and transport ticketing systems. Our unique technology portfolio from cryptographic software embedded in a variety of familiar objects to high-volume high-availability authentication, encryption and rights management platforms and world class service delivery teams are valued by our blue-chip customers in more than 180 countries around the world.

Gemalto helps people to trust one another in an increasingly connected digital world.

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